Adobe to Buy Frame.io in $1.27 Billion Deal

Reuters
By Reuters
August 19, 2021Science & Tech
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Adobe to Buy Frame.io in $1.27 Billion Deal
An Adobe Systems Inc software box is seen in Los Angeles, Calif., on March 13, 2017. (Lucy Nicholson/Reuters)

Adobe Inc said on Thursday it would buy Frame.io, a cloud-based video collaboration platform, in a $1.27 billion deal.

Frame.io streamlines the video production process by enabling video editors and key project stakeholders to collaborate using cloud-first workflows.

Adobe said Frame.oi has more than a million users across media and entertainment companies, agencies, and global brands.

“Acquisition brings together Adobe creative cloud’s leading video capabilities with Frame.io’s cloud-first workflow functionality to create end-to-end video collaboration platform,” the company said.

The deal is expected to close in the fourth quarter. After the deal close, Frame.io co-founder and Chief Executive Emery Wells and co-founder John Traver will join Adobe.

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