Apple Intelligence Puts Tech Giant ‘On Top of Their Game Again’: Tech Expert

Don Ma
By Don Ma
June 11, 2024Business Matters

Apple unveiled its long-awaited AI strategy on Monday, with the company announcing it will be integrating “Apple Intelligence” across its suite of apps, including Siri. Apple also announced a new partnership with OpenAI to bring ChatGPT to its devices.

With these moves, the iPhone maker is seeking to reassure investors that it has not lost the AI battle to Microsoft. NTD spoke to tech expert Burton Kelso to find out how the new Apple features are likely to be received by consumers.