Asian designers fuse traditional elements into modern designs at Tokyo’s Amazon Fashion Week

Feng Xue
By Feng Xue
March 22, 2017Styleshare

Tokyo’s Amazon Fashion Week finished celebrating its theme of Asian Fashion Meets Tokyo on Wednesday (March 22).

So far about 26 of the total 52 designers, including ones from outside of Asia, have taken to the runway. But the spotlight has been on showcasing talent from countries like Thailand, Vietnam, and Indonesia.

Thai designer and founder of brand LaLaLove, Linda Charoenlab, who made her Tokyo fashion show debut, used traditional Thai materials for her collection.

Renowned Vietnamese designer, Nguyen Cong Tri, who made his second appearance at the city’s fashion week, fused modern fashion with Vietnamese flower embroidery for his autumn/winter line. He said hopes to have his brand, named after himself, open in Tokyo.

“This is my second time holding the fashion show in Japan. I want to experience more and think how we can expand my business here,” he told media.

Organizers said collaborations between various Asian designers will boost Japan’s already large fashion industry, and help up-and-coming Asian designers.

Designers and fashion enthusiasts expressed their hope that the emphasis on Asian designers will make an impact on the industry as a whole.

“Maybe they give us a chance of ‘Asia meets Tokyo,’ give us a chance to explore the collections, which is I think, this project is very good for us to have opportunity to show in Tokyo fashion week,” said Charoenlab.

Tokyo Amazon Fashion Week will be held until Sunday (March 26), hosted in a number of the capital city’s fashionable neighborhoods.


ntd newsletter icon
Sign up for NTD Daily
What you need to know, summarized in one email.
Stay informed with accurate news you can trust.
By registering for the newsletter, you agree to the Privacy Policy.