Boost Privacy From Targeted AI Ads by Checking Terms of Service About Data Collection: CEO

Have you ever noticed products being marketed to you after you purchase something similar online? If you answered yes, you’re not alone. Some consumers even report talking about something to their families and friends with their cell phone nearby—and then seeing ads for it later.

According to Keith Hanson, the CEO of QUX Technologies, artificial intelligence (AI) is evaluating your data to create personalized marketing plans for you. One way to protect yourself is to turn off Siri or unplug Alexa. Another way, Mr. Hanson says, is to check platforms’ and providers’ terms of service and privacy policies, and see if they are selling your data.