The Israel–Hamas war has had far-reaching effects on Israeli society, with the nation forced to reorient itself toward a ground offensive in Gaza and increased security measures across the country.
NTD spoke to Tsipi Shoham, CEO and co-founder of hi-tech nutrition start-up GreenOnyx, which has offices at 2 locations in Israel. She related the difficulties faced by Israeli companies, such as employees being called up for military service, as well as consumer sentiment in the face of Hamas’s terrorist attacks and a prolonged hostage-release operation.