Companies employ a range of tactics, called “dark patterns,” to make it difficult for you to cancel your subscriptions. But the FTC has sued Amazon because of this issue. Will the FTC’s lawsuit against the tech behemoth impact business practices throughout the entire industry?
We talk to Brian Chevalier-Jordan, the CMO of National Business Capital; UX professor McLean Donnelly; and Robbie Kellman Baxter, author of “The Membership Economy” to find out.