Disgust Over Target Shoving ‘Divisive Social Issues’ in Customers’ Faces Sprouts Grassroots Opposition Leading to Stock Downgrade: Will Hild

Target stock has been downgraded by a J.P. Morgan analyst. It comes as the store faces backlash over the chain’s LGBT merchandise.

Will Hild, the executive director of Consumers’ Research, tells NTD this is a result of a grassroots movement of consumers being sick of having “divisive social issues shoved in their faces, shoved in their kids’ faces.

“You’re seeing a very swift and decisive pattern of behavior change when it comes to where people spend their money.”