The video campaign, featuring two teddy bears, is striking a chord with viewers for its unexpectedly wholesome nature.
UK airport Heathrow has launched its first holiday video campaign. Created by advertising agency Havas, “the best gift of all” features two teddy bears making their way through the airport. It captures all the familiar sights and sounds, with the elderly bears ultimately reaching arrivals and searching the crowds for someone.
The ad was filmed over three days while Heathrow Airport was fully operational, with location management team Salt dealing with the logistical challenges of filming across multiple terminals, on the airfield and in restricted locations in order to make the video a reality. It is the next phase of Heathrow’s brand campaign designed to mark its 70th anniversary, and demonstrates that the airport has specialized in reconnecting people with loved ones throughout their 70 years.
Heathrow’s Commercial Director Jonathan Coen said: “Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year.
“We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.”
The Christmas advert has been a hit on Twitter, with one fan tweeting: “The best Christmas ad so far.”
Rachel Burke wrote: “Never thought I would be saying this, but the Heathrow Christmas ad has topped John Lewis.”
Another posted: “The Heathrow Christmas advert is so cute.”