Bud Light is no longer the number one beer in America, having lost the top spot after a nationwide boycott over the brand’s partnership with a transgender influencer. But what made consumers react so powerfully? And what will America’s corporations learn from the boycott?
Earlier, we spoke with NTD’s Beau Davidson—host of “The Beau Show,” which airs on NTD on Mondays, Tuesdays, and Thursdays at 8:30 p.m. eastern time. Beau covers the place where culture intersects with art and politics.