NEW YORK — Don’t expect to see “lady Doritos” on store shelves. The company behind the cheesy chips said Tuesday that it’s not developing a line of Doritos designed specifically for women, despite widespread online speculation that it was.
The phrase “lady Doritos” trended on social media after PepsiCo’s longtime CEO Indra Nooyi said on a podcast that unlike men, women don’t like to lick their fingers after eating a bag of Doritos.
Relax — PepsiCo says 'Lady Doritos' (for delicate folks who sniff at the crunch) are not being developed. https://t.co/joDWkWrMv1 pic.twitter.com/JdE5ApPZQa
— Ad Age (@adage) February 6, 2018
“Women would love to do the same, but they don’t,” Nooyi said in an interview on the Freakonomics podcast. “They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Nooyi, who has run the soda and snack company for more than a decade, later said the company is “getting ready to launch” snacks that are “designed and packaged differently” for women. “Women love to carry a snack in their purse,” Nooyi said.
Do women need special "Lady Doritos" that don't crunch as loud or leave chip dust on their fingers? The CEO of PepsiCo proposed the idea, and many people — including Doritos — are shutting it down. pic.twitter.com/EVOAVLVivA
— CBS News (@CBSNews) February 6, 2018
But PepsiCo said the interpretation of her comments to mean that female-friendly Doritos were in the works were “inaccurate.”
“We already have Doritos for women — they’re called Doritos,” the company said in a statement Tuesday.
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