Macy’s flagship store in New York City unveiled its legendary holiday window display on Nov. 21, signaling the start of the holiday season.
The magic began with colorful fireworks, cheerful holiday music, and a special visit from Macy’s Santaland elves.
A tradition dating back to the 1870’s, this year’s window display was created by award-winning designer and Macy’s National Director of Window Presentation, Roya Sullivan.
“Macy’s Herald Square windows are about how Santa is in your heart. Really how we all want to be loving giving people during the holiday season,” Sullivan said.
Materials such as lacquer, chromed parts, LED lights, and 3D objects fill the 6 iconic windows, creating spectacular visuals for eyes to wander throughout the exhibition.
This year’s windows includes interactive ones, including an oversized dog named Willow. Scratch his nose from the street and he actually moves.
The holiday windows will be on display through Jan. 1, 2020.