HAYWOOD COUNTY, N.C.—Not long ago, a local man started a social media effort to inspire people to pick up trash in nature. The #trashtag project took off by the thousands, and, now, it’s now capturing worldwide attention with viral status.
Steven Reinhold loves the bits and pieces of nature, but not pieces of trash. Hiking 10 miles to a mountaintop out west a few years back sparked an idea. He started #trashtag to encourage people to pick up trash they come across outdoors.
“Original goal was 10,000 pieces of trash,” Reinhold said.
It worked. From thousands inspired to pick up trash, it has grown to much bigger numbers, courtesy, Reinhold said, of an Arizona man who challenged teens on Facebook about a week ago to take before and after pictures of their cleanup efforts.
Here is a new #challenge for all you bored teens. Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about it, and post it. #trashtag #trashtagchallenge pic.twitter.com/9wCYmx7lCo
— trashtagchallenge (@trashtag2019) March 11, 2019
“Byron Roman put up this post, and it just went completely viral, I think, on Reddit, Twitter, and Instagram,” Reinhold said. “In terms of viral, I feel like there’s probably like a million pieces getting picked up almost on a daily basis within just a week.”
Its captured national and international response and national media attention, too.
Reinhold said it’s a dream come true.
“It makes me feel amazing, honestly,” he said.
Residents like the movement.
“I think everybody in the world should be picking up trash instead of throwing it out their window. I’m getting sick of seeing it,” said Pete Baratta from Cruso.
Follow Steven Reinhold on his trek to start a social movement to reduce litter https://t.co/nunR755NiI pic.twitter.com/hhY1XfWYz7
— DenverRecycles (@DenverRecycles) October 20, 2015
Reinhold sees the #trashtag and #trashtagchallenge working and hopes it inspires a bigger dialogue.
“It kind of starts the conversation of why is there so much trash. What can we do to maybe reduce this in the future to where we don’t ever have this problem,” he said.
Reinhold owns and operates the Appalachian Adventure Co. in Sylva. He takes patrons on guided hikes to see, what he hopes is trash-free nature.
Response From Around the World
Forty students from a Norwegian Folk High School spent a week cleaning up trash from a local beach and picked up over 27,337 pounds of trash.
40 Norwegian Folk High School students from Alta spent one-week picking trash at a local beach, gathering a total of 12,400kg! We can’t help but love the fact this is catching on globally! #trashtag #trashtagchallenge #norway pic.twitter.com/hezXhGvHaQ
— trashtagchallenge (@trashtag2019) March 11, 2019
A group at the Mississippi River collected 14,353 pounds of trash.
Carrying on with today’s amazing group shots, we have another wonderful photo from @LLandW . They managed to gather an absolutely massive haul of 14,353lbs of garbage from the Mississippi River (Memphis) #trashtag #trashtagchallenge #memphis #Trashtag pic.twitter.com/z6bXpbwALP
— trashtagchallenge (@trashtag2019) March 12, 2019
Salt River was cleaned by 700 people in 2 hours.
Today our first post comes from this absolutely massive @keepnaturewild group in #phoenix #arizona. Just look at all those people! (over 700) – these wonderful people helped remove 11,600 lbs of trash from the #saltriver in 2 hours! #trashtag #trashtagechallenge #keepnaturewild pic.twitter.com/GEhljIObbd
— trashtagchallenge (@trashtag2019) March 12, 2019
A group from Vietnam collected many bags of trash from what looks like a forest.
Having lived for a short period of time in #DaLat, #Vietnam – I am personally touched by this, this is so amazing. We are so happy to see the youth involvement to make the earth a #Trashfree place. This has made our #Monday morning! #trashtag #trashtagchallenge pic.twitter.com/HHYYqr6B8L
— trashtagchallenge (@trashtag2019) March 11, 2019
The campaign also went viral in Nepal, with many college students participating.
Thousands of volunteers gathered to collect trash from Manila Bay on Jan. 27.
Trash gathered from a small beach in #kitescove.
The Epoch Times reporter Venus Upadhayaya contributed to this report.