Maui’s Need to Reawaken Tourism: Marketing Strategist Explains How Best to Attract Travelers

Hawaii’s governor and locals are urging tourists to return to Maui. The island is highly dependent on tourism. And just at the beginning of this month, Maui’s largest commercial laundry facility announced layoffs. So how can the island attract tourists again and what do they need to communicate to travelers? NTD spoke to a marketing strategist for some answers.