New York City’s Metropolitan Transit Agency (MTA) has announced that it’s “saying goodbye” to Twitter as a platform for delivering service alerts and information, citing reliability problems.
For over a decade, MTA has provided real-time information on service outages, delays, and other important transit updates for its 1.3 million Twitter followers.
This is now coming to an end.
“For the MTA, Twitter is no longer reliable for providing the consistent updates riders expect,” the agency said in a tweet Friday. “So as of today, we’re saying goodbye to it for service alerts and information.”
API Charge
The move comes after Twitter approached the cash-strapped agency with a request to pay a $50,000 fee to maintain access to Twitter’s API (application programming interface), an MTA official told The New York Post.“The MTA does not pay tech platforms to publish service information and has built redundant tools that provide service alerts in real time,” MTA Acting Chief Customer Officer Shanifah Rieara said in a Thursday statement.
MTA has a $600 million budget deficit this year that’s expected to grow to $3 billion in 2025.
“The MTA has terminated posting service information to Twitter, effective immediately, as the reliability of the platform can no longer be guaranteed,” Rieara added.
The MTA’s affiliate Twitter accounts, such as the @NYCTSubway account, will also stop providing real-time alerts.
NYCT Bus, another affiliate account that responds to customer queries, said that riders can still reach out on Apple Chat and WhatsApp.
‘Unable to Post Service Alerts’
Twitter CEO Elon Musk said in February that the social media company would start charging accounts for access to its API.The agency’s real-time service alerts on Twitter went dark last weekend due to an issue with the API, though the issue had since been resolved. But on Thursday, MTA said that it was unable to post service alerts on Twitter for the very same reason.
“Good morning, New York. We’re currently unable to post service alerts to Twitter due to an API issue. (Again.),” MTA said in a tweet.
Changes to API
Twitter’s API provides third-party companies, developers, and users with programmatic access to Twitter data and features, allowing them to create automatic tweets, search for specific hashtags and receive Twitter engagement data and regulate retweets or responses.“At a high level, APIs are the way computer programs ‘talk’ to each other so that they can request and deliver information,” Twitter states.
Instead, a brand new set of API plans for developers was rolled out with greater access to various functions, with the highest tiers costing $210,000 a month, according to Mashable.