After rounds of screening and interviews, 40 candidates have advanced in NTD’s first Global Chinese Beauty Pageant, and will have the chance to go to New York for the live competition.
The pageant aims to promote the aesthetic values found in traditional Chinese culture. It also pushes for a return to pure beauty.
“We noticed that in the last couple of years … maybe 20, 30 years, we see the definition of beauty has been deviated dramatically,” said Richard Yin, deputy general manager of NTD Global Competitions. “We see a lot of abnormal things happen in different parts of the world, so we think it’s high time for us to have the responsibility to make a change.”
Mr. Yin noted that discovering true beauty that is measured by traditional values is critical in today’s world.
“Women play a very important role, not only for herself, but also in the family, in society,” he said, adding that traditional values such as compassion and morality can also play a guiding role. “How to create harmony in the family, in this society—in these ways, we can bring back the world to the right track.”
Beyond appearance, NTD’s pageant places a great emphasis on inner beauty. Contestants will be judged on five essential values: morality, righteousness, propriety, benevolence, and faithfulness.
“All this can contribute to the formation of the inner beauties and inner characters [of women], and which we believe will reflect externally. And this is what we call the real beauty of the women,” Mr. Yin said.
One of the pageants’ honorary advisory board members says they hope the event gives young women a chance to show case their true beauty.
“We really show people how beautiful we are by showing acts of love,” said Jim Chandler, a film producer. “Because there can be somebody who may not have the same aesthetics as somebody else, but who has such a beautiful spirit that you can’t help but be attracted to them. And it isn’t because of their outward appearance. It’s because of what they have inside their soul—their spirituality, their kindness, their gentleness, their peace.”
The winner will be crowned Miss NTD and travel around the world to promote the essence of traditional aesthetic values.
The final competition will be held in late September, inside SUNY purchase college in upstate new york. The grand finals will also showcase evening gowns designed exclusively by a fashion line called Shen Yun Dancer.
Tickets will be available for purchase soon, and information can be found on MissNTD.org.
