Name: Apple Increases Prices for Macs and IPads, Blaming a Shortage of Memory Chips
Uploaded: 2026-06-26T16:32:48.000Z
Description: The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry.

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Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom.

The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry.

The new, entry-level MacBook Neo will now cost $699, up from $599. The 512-gigabyte MacBook Air now costs $1,299, up from $1,099. The one-terabyte MacBook Pro is $1,999, up from $1,699.

The 128-gigabyte iPad Air is now $749, up from $599, while the 256-gigabyte iPad Pro Wifi is now $1,199, up from $999.