Name: Major Retailers Offering Summer Deals to Entice Inflation-Weary Shoppers
Uploaded: 2024-05-28T18:52:17.000Z
Description: NEW YORK—Americans who spend Memorial Day scouting sales online and in stores may find more reasons to celebrate the return of warmer weather. Major retailers are stepping up discounts heading into the summer months, hoping to entice inflation-weary shoppers into opening their wallets.

Stefania Cox is an NTD News anchor and national correspondent based at the network's global headquarters in New York City. Stefania anchors "NTD Newsroom," and co-anchors "NTD News Today" weekdays at 10:00 am ET.

Stefania Cox

Cary Dunst is the news anchor for NTD Evening News. He is also the co-host of NTD Good Morning.


Cary Dunst

NTD Plus

News

We present news that is truthful and based on facts, outside of the political fog. Instead of focusing on the negative things happening around us, our mission is to give our viewers a good morning with empathetic and uplifting stories. Our aim is to provide an antidote to negativity by shining a light on the best side of people. We speak to inspiring people who positively impact communities, pursue topics that represent our common human values, and will never miss an opportunity to bring you heartwarming stories.

NTD Good Morning

Smart Spending: How to Save on Summer Travel

UAE Suffered More Iranian Missiles Than Israel, Paving Way for Iron Dome: Analyst

NTD Newsroom comprises teams of reporters, editors, and producers assigned to cover breaking news and other stories.


NTD Newsroom

Washington Event to Rededicate US as ‘One Nation Under God’

Best-Selling Author Concerned Christians May Be Next in China’s State-Sanctioned Organ Trade

Jason Perry is an Army veteran and NTD's National Security Correspondent based at the network's global headquarters in New York City. Jason primarily covers border security, national defense, foreign wars, and veterans' issues.

Jason Perry

Pentagon Paves the Way to Buy 10,000 Containerized Missiles

US Reports No Hantavirus Cases From Cruise Outbreak

Juliette Fairley is a freelance reporter for NTD and The Epoch Times and a graduate of Columbia University’s Graduate School of Journalism. Born in Chateauroux, France, and raised outside of Lackland Air Force Base in Texas, Juliette is a well-adjusted military brat. She has written for many publications across the country. Send Juliette story ideas at JulietteFairley@gmail.com

Juliette Fairley

Daniel Monaghan is a reporter for NTD News covering culture, social issues, and education. He holds a BA in Political Science and Government.

Daniel Monaghan

US News

Politics

Executive Branch

Rubio: China is ‘Top Geopolitical Challenge’

The Associated Press is an American not-for-profit news agency headquartered in New York City. 

The Associated Press

Jury Awards $49.5 Million to Family of Woman Killed in 2019 Boeing Max Crash

Andrew Moran has been writing about business, economics, and finance for more than a decade. He is the author of "The War on Cash."

Andrew Moran

China News

Trump Departs China After 2-Day Talks With Xi

Haika Mrema

Medical Plane Crash in New Mexico Mountains Kills 4, Sparks Wildfire

Accommodating, Enabling China’s Regime a Failed Strategy: China Expert

NTD Good Morning Full Broadcast (May 15)

NTD Good Morning Full Broadcast (May 14)

Kevin Hogan is an NTD News data reporter and national correspondent based at the network's global headquarters in New York City. Kevin covers breaking news, as well as U.S. and global current events. He conveys the news through data visualizations and investigates pressing issues.

Kevin Hogan

NTD Good Morning Full Broadcast (May 13)

NTD Good Morning Full Broadcast (May 12)

President Trump Leaves for China Today; Calif. Mayor to Plead Guilty to Acting as CCP Agent | NTD Good Morning (May 12)

NTD Good Morning Full Broadcast (May 8)

NTD Good Morning Full Broadcast (May 7)

NTD Good Morning Full Broadcast (May 6)

NTD Good Morning Full Broadcast (May 5)

Fast, compelling, first-hand news from China. China in Focus airs Monday–Friday at 8 p.m. ET.

China in Focus

China Sends Warships to Pacific Drill as Tensions With Japan Rise

Reuters is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages.

Reuters

2 US Embassy Personnel Assigned to Cartel Case Killed in Car Accident

Gunman Kills 8 Children, Including 7 of His Own, in Louisiana Mass Shooting

Flora Hua is a reporter based at NTD's global headquarters in New York City, where she covers China news, U.S.-China relations, and human rights issues. Flora primarily contributes to NTD's "China in Focus."  

Flora Hua

Trump: Seized Iranian Ship May Have ‘A Gift From China’

Joseph Lord is a congressional reporter for The Epoch Times.


Joseph Lord

Aldgra Fredly is a freelance writer covering U.S. and Asia Pacific news for The Epoch Times.

Aldgra Fredly

Former NYC Mayor Rudy Giuliani Hospitalized in Critical Condition: Spokesman

Wildfires Across Georgia and Florida Have Destroyed Nearly 50 Homes and Are Forcing Evacuations

News you can trust from the U.S. and around the world. Critical information and insight. We cover the stories that others don’t. NTD News Today airs Monday–Friday at 11 a.m. ET.

NTD News Today

US Warns of China Hacks via Routers, Smart Devices

Juliet Song is an international correspondent exclusively covering China news for NTD. She primarily contributes to NTD's "China in Focus," covering U.S.-China relations, the Chinese regime's human rights abuses, and domestic unrest inside China.

Juliet Song

2 Americans Among Suspected Communist Rebels Killed in Clashes With Troops, Philippine Officials Say

Ryan Morgan is a reporter for The Epoch Times focusing on military and foreign affairs. He was previously a news writer for NTD. 


Ryan Morgan

Mari Otsu is NTD's White House correspondent based in Washington. 

Mari Otsu

World News

Middle East

Iran

3 US Warships Fend Off Iranian Attacks, Trump Says Ceasefire Still Holds

Health News

3 Dead in Suspected Hantavirus Outbreak on Cruise Ship in Atlantic Ocean: WHO

NEW YORK—Americans who spend Memorial Day scouting sales online and in stores may find more reasons to celebrate the return of warmer weather. Major retailers are stepping up discounts heading into the summer months, hoping to entice inflation-weary shoppers into opening their wallets.

Target, Walmart, and other chains have rolled out price cuts—some permanent, others temporary—with the stated aim of giving their customers some relief. The reductions, which mostly involve groceries, are getting introduced as inflation showed its first sign of easing this year but not enough for consumers who are struggling to pay for basic necessities as well as rent and car insurance.

The latest quarterly earnings reported by Walmart, Macy's and Ralph Lauren underscored that consumers have not stopped spending. But multiple CE0s, including the heads of McDonald's, Starbucks and home improvement retailer Home Depot, have observed that people are becoming more price-conscious and choosy. They're delaying purchases, focusing on store brands compared to typically more expensive national brands, and looking for deals.

“Retailers recognize that unless they pull out some stops on pricing, they are going to have difficulty holding on to the customers they got," Neil Saunders, managing director of consulting and data analysis firm GlobalData, said. “The consumer really has had enough of inflation, and they’re starting to take action in terms of where they shop, how they shop, the amount they buy.”

While discounts are an everyday tool in retail, Saunders said these aggressive price cuts that cover thousands of items announced by a number of retailers represent a “major shift” in recent strategy. He noted most companies talked about price increases in the past two or three years, and the cut mark the first big “price war” since before inflation started taking hold.
<h2>Where Can Shoppers Find Lower Prices?</h2>
Higher-income shoppers looking to save money have helped Walmart maintain strong sales in recent quarters. But earlier this month, the nation’s largest retailer expanded its price rollbacks—temporary discounts that can last a few months—to nearly 7,000 grocery items, a 45% increase. Items include a 28-ounce can of Bush's baked beans marked down to $2.22, from $2.48, and a 24-pack of 12-ounce Diet Coke priced at $12.78 from $14.28.

Company executives said the Bentonville, Arkansas-based retailer is seeing more people eating at home versus eating out. Walmart believes its discounts will help the business over the remainder of the year.

“We’re going to lead on price, and we’re going to manage our [profit] margins, and we’re going to be the Walmart that we’ve always been,” CEO Doug McMillon told analysts earlier this month.

Not to be outdone by its closest competitor, Target last week cut prices on 1,500 items and said it planned to make price cuts on another 3,500 this summer. The initiative primarily applies to food, beverage and essential household items. For example, Clorox scented wipes that previously cost $5.79 are on shelves for $4.99. Huggies Baby Wipes, which were priced at $1.19, now cost 99 cents.

Low-cost supermarket chain Aldi said earlier this month that it was cutting prices on 250 products, including favorites for barbecues and picnics, as part of a promotion set to last through Labor Day.

McDonald’s plans to introduce a limited-time $5 meal deal in the United States next month to counter slowing sales and customers’ frustration with high prices.

Arko Corp., a large operator of convenience stores in rural areas and small towns, is launching its most aggressive deals in terms of their depth in roughly 20 years for both members of its free loyalty program and other customers, according to Arie Kotler, the company's chairman, president and CEO. For example, members of Arko's free loyalty program who buy two 12-packs of Pepsi beverages get a free pizza. The promotions kicked off May 15 and are due to end Sept. 3.

Mr. Kotler said he focused on essential items that people use to feed their families after observing that the cumulative effects of higher gas prices and inflation in other areas had customers hold back compared to a year ago.

“Over the past two quarters, we have seen the trend of consumers cutting back, consumers coming less often, and consumers reducing their purchases,” he said.

In the non-food category, crafts chain Michaels last month reduced prices of frequently purchased items like paint, markers and artist canvases. The price reductions ranged from 15 percent to up to 40 percent. Michaels said the cuts are intended to be permanent.
<h2>Do These Cuts Bring Prices Back to Pre-Pandemic Levels?</h2>
Many retailers said their goal was to offer some relief for shoppers. But Michaels said its new discounts brought prices for some things down to where they were in 2019.

“Our intention with these cuts is to ensure we’re delivering value to the customer," The Michaels Companies said. ”We see it as an investment in customer loyalty more than anything else."

Target said it was difficult to compare what its price-reduced products cost now to a specific time frame since inflation levels are different for each item and the reductions varied by item.

The Bureau of Labor Statistics, which tracks consumer prices, said the average price of a two-liter bottle of soda in April was $2.27. That compares with $1.53 in the same month five years ago. A pound of white bread cost an average of $2 last month but $1.29 in April 2019. One pound of ground chuck that averaged $5.28 in April cost $3.91 five years ago.
<h2>Why Are Companies Cutting Prices on Some Items?</h2>
U.S. consumer confidence deteriorated for the third straight month in April as Americans continued to fret about their short-term financial futures, according to the latest report released late last month from the Conference Board, a business research group.

With shoppers focusing more on bargains, particularly online, retailers are trying to get customers back to their stores. Target this month posted its fourth consecutive quarterly decline in comparable sales—those from stores or digital channels operating at least 12 months.

In fact, the share of online sales for the cheapest items across many categories, including clothing, groceries, personal care and appliances, increased from April 2019 to the same month this year, according to Adobe Analytics, which covers more than 1 trillion visits to U.S. retail sites.

For example, the market share for the cheapest groceries went from 38 percent in April 2019 to 48 percent last month, while the share for the most expensive groceries went down from 22 percent to 9 percent over the same time period, according to Adobe.
<h2>How Are Retailers Funding Price Cuts?</h2>
GlobalData's Saunders said he thinks companies are subsidizing price cuts with a variety of methods—at the expense of profits, at the cost of suppliers and vendors, or by reducing expenses. Some retailers may be using a combination of all three, he said.

Saunders doesn't think retailers are raising prices on other items to make up for the ones they lowered since doing that would bring a backlash from customers.

Target declined to disclose details but said its summer price promotion was incorporated into the company's projected profit range, which falls below analysts' expectations at the low end.

GPM Investments, LLC, a wholly owned subsidiary of ARKO Corp. said its suppliers are funding the convenience store promotions.

Latest

Videos

Business News

04_Top Stories

inflation

Memorial Day

Latest Clips

Sales

retailers

Inflation

Don Ma is an anchor and senior business correspondent based at the network's global headquarters in New York City. Don is the anchor and producer of NTD's "Business Matters," which airs weekdays at 4:30 pm ET.

Don Ma

Latest and breaking news, documentaries, movies, and lifestyle content on NTD+.
 
Empower your knowledge and elevate your spirit with NTD+, your go-to destination for truthful news, insightful documentaries, and captivating lifestyle content that enriches your life.