Name: NYC Subway Station Smells Like Christmas
Uploaded: 2025-11-21T17:31:07.000Z
Description: Inside a stretch of the Grand Central station this holiday season, the air smells of vanilla and fresh pine.

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A trip through New York City’s crowded subway system usually offers a pungent mix of industrial and bodily aromas.

But inside a stretch of the Grand Central station this holiday season, the air smells of vanilla and fresh pine.

The scent is part of a novel advertising campaign for Bath & Body Works, which is pumping the fragrance into the 42nd Street shuttle train platform through November.

The company estimates that 20 to 30 pounds of fragrance will be dispersed by the end of the month, when the campaign ends.

The Metropolitan Transportation Authority said this is the first ad campaign like this in the transit system.

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