Oldest British Mall Offers Online Luxury

NTD Newsroom
By NTD Newsroom
December 20, 2020NTD Business
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Britain’s oldest shopping mall is adapting its business model to meet customer demands this year. It boosted its digital services— but still wants people to come visit in person.

“The Burlington Arcade is 201-years-old. It’s the oldest shopping arcade in the country. What makes it special is actually the uniqueness of the shops, the expertise of the shopkeepers and the kind of experience you can receive as soon as you step into the arcade,” said Head Beadle Mark Lord of the Burlington Arcade.

One of Burlington Arcade’s retailers is the Vintage Watch Company.

Director David Silver says his family business has had a website since its origins in 1995.

“We’ve always had a website from the very beginning of the company to be honest, so we were well ahead, and the entire collection had already been photographed, so I didn’t actually have to do any additional work,” Silver said.

Vintage Watch Company is the proud owner of the world’s largest vintage Rolex collection. One of its most popular online shopping experiences is to find a watch from the year the customer was born.

Despite the current popularity of online shopping, Burlington Arcade wants to make sure people don’t miss out on the physical holiday shopping experience.

Customers can now book individual tours and shopping experiences—including private access to stores.

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