The World Custard Pie Championship is a tradition. It was started to raise money for the local village. Now it attracts competitors from as far as Japan.
Competitors have to throw with their left hand. The closer to the face the pie hits, the more points that are awarded.
This year, team Coxheath Til I Pie won. It is a team from Coxheath, which is also the village where the competition is held.