Playboy founder Hugh Hefner, known for his groundbreaking men’s magazine and building a business empire around his libertine lifestyle, died on Wednesday at the age of 91, Playboy Enterprises said.
According to MailOnline, he died of natural causes in the Playboy Mansion, Playboy Enterprises said. He sold the home for $100 million in 2016, but under the condition that he could still live there. He will be buried in a Los Angeles cemetery plot next to Marilyn Monroe's grave. He bought the plot in 1992 for $75,000.
In the final years of his life, he rarely made public appearances and was seen using a walker. His son, Marston Hefner, 27, shared a photo of him in 2017 playing backgammon.
Hef, as he began calling himself in high school, was also a living logo for Playboy, presiding over his domain in silk pajamas and a smoking jacket while puffing on a pipe.
"He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history," his son, Cooper, told MailOnline. "He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises."
Top photo: © Glenn Francis, www.PacificProDigital.com via Creative Commons Attribution-Share Alike 3.0 Unported license.
Reuters contributed to this report
From The Epoch Times