The Trump 2020 campaign is planning to give away its one millionth “Make America Great Again” hat.
The campaign alerted supporters in an email sent on May 14 that anyone who contributed to the campaign on Tuesday would automatically be entered in the contest to win the hat.
President Donald Trump will sign the hat at the White House and present it to the winner at an upcoming rally that has yet to be named.
Kayleigh McEnany, the Trump campaign’s national press secretary, recently told the outlet that the campaign was getting close to selling its one millionth “MAGA hat.” The figure includes official merchandise, with “millions more if you count the fraudulent ones,” she said.
That echoed comments by Brad Parscale, the 2020 campaign manager.
“We’ve sold—we’re closing in on selling our one-millionth red MAGA hat, you know those are 45 bucks a piece. You do the math there really quick, it’s 45 million dollars,” Parscale said during an appearance on CBS “Face the Nation” on April 28.
Parscale touted the breadth of Trump’s operation, noting that the campaign is targeting states they narrowly won in 2016, such as Wisconsin and Pennsylvania, in addition to trying to flip other states where they barely lost, such as Minnesota.
The volunteers on the re-election campaign “will be connected through technology on your phone, through apps, and other development and different things,” Parscale told host Margaret Brennan.
“Some people might just hold block parties. Some people might be engaging on social media. Some people might be knocking door to door. In every single metric, we’re looking at bigger, better, and badder than we were in 2016. But this time we’re not out there trying to prove we can do something, the president’s proved he has done it and now we just have to deliver what he’s done.”
Brennan referenced a movement when the government was shut down over border wall funding negotiations where Trump’s campaign asked supporters to send a brick to House Speaker Nancy Pelosi (D-Calif.). Parscale said that was an example of getting voters involved.
“They want to be part of an activity. They want to be involved. And this is a way that they got to—to buy a foam brick—and get it labeled with their name and sent to Nancy Pelosi’s office and say you know build the wall,” he said.
“You know, it’s a way for them somewhere in the middle of Nebraska who’s you know so far from the system but wants to be involved. This is a way for them to put 25, 45 dollars and say look I want to make a difference. We do that with T-shirts, we do that with hats,” he added.
“Those kinds of things—that this president has—has changed the game in way merchandise, rallies, the entire experience of being part of the political movement, he’s changed it,” Parscale said.
In addition to the money from selling shirts, hats, and other merchandise, the campaign also gets information about voters through the sales, Parscale said.