Urban Outfitter’s Nostalgic iPods Sellout

Sean Marshall
By Sean Marshall
November 1, 2023NTD Business

Just before Apple announced their new M3 chip, the most powerful ever for personal computers, Urban Outfitters was selling out of Apple iPods.

Urban Outfitters continues to make full use of the profitable industry of nostalgia.

Revamping old tech with a fresh spin, Retrospekt, a design studio specializing in retro technology restoration, has brought the iPod Mini back to life until they sold out.

They also got a bump up in flash drive storage from the old 4GB to 128GB of flash storage.

Gen Z has been supporting nostalgia trends for some time now with the use of point-and-shoot cameras and flip phones.

The Apple iPod Mini (first generation) was selling for $199, and the Apple iPod (the fifth generation) was priced at $349.

Mixing the popularity of Apple with the trendiness of nostalgia seems to have been a good idea with the price they were able to get away with.

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