Name: Trademark Battles Against Chinese Copycats
Uploaded: 2021-11-18T19:18:12.000Z
Description: Brands from around the world aim to sell their products in China, to its 1.4 billion-strong population. But there's one problem business leaders, from Steve Jobs to Elon Musk, have had to deal with in exchange for that market access: copycats.

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Brands from around the world aim to sell their products in China, to its 1.4 billion-strong population. But there's one problem business leaders, from Steve Jobs to Elon Musk, have had to deal with in exchange for that market access: copycats.

Many major brands have gotten dragged into years-long legal disputes to protect their trademarks. Sometimes, the real brands are even forced to apologize—and pay millions of dollars in compensation to their copycats.

It's all made possible by a practice known as “Trademark squatting.”

In this special report, we look at seven companies that found themselves caught in the trap.

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