Name: Retailers Coax Black Friday Shoppers Into Stores With Big Discounts and Giveaways
Uploaded: 2024-11-30T05:57:55.000Z
Description: NEW YORK—Retailers used giveaways and big discounts to reward U.S. shoppers who ventured out for Black Friday even as earlier offers, the prospect of better bargains in the days ahead and the ease of e-commerce drained much of the excitement from the holiday shopping season's much-hyped kickoff.

Andrew Thomas is a reporter for NTD News primarily covering business, the economy, and technology. 

Andrew Thomas

NTD Plus

News

News you can trust from the U.S. and around the world. Critical information and insight. We cover the stories that others don’t. NTD News Today airs Monday–Friday at 11 a.m. ET.

NTD News Today

Appeals Court Orders Halt to White House Ballroom Construction

NTD Newsroom comprises teams of reporters, editors, and producers assigned to cover breaking news and other stories.


NTD Newsroom

Senate to Vote on Blanche Confirmation Before Recess

Alex Murdaugh’s Lawsuit Against Court Clerk Dismissed

Britain Clears $110 Billion Paramount-Warner Bros Merger

Fire Weather to Return as Crews Try to Tame Flames in Washington State

VP Vance: Iran Talks Will Take Time

Federal Judge Strikes Down Parts of National Firearms Act

Israel, Lebanon Hold Further Talks at US Embassy in Rome

Zachary Stieber is a senior reporter for The Epoch Times based in Maryland. He covers U.S. and world news. Contact Zachary at zack.stieber@epochtimes.com

Zachary Stieber

Melina Wisecup is NTD's congressional correspondent based in Washington, covering Capitol Hill and campaign politics.

Melina Wisecup

US News

Politics

Executive Branch

Senate Obtains Phone Fauci Used While in Government

Reuters is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages.

Reuters

Health News

FDA Approves First mRNA Flu Vaccine From Moderna

Stefania Cox is an NTD News anchor and national correspondent based at the network's global headquarters in New York City. Stefania anchors "NTD Newsroom," and co-anchors "NTD News Today" weekdays at 10:00 am ET.

Stefania Cox

NTD News Today Full Broadcast (August 7)

NTD News Today Full Broadcast (August 6)

Paul Greaney is an NTD news anchor and producer. Since joining the company in 2018, he has anchored the station’s flagship Evening News broadcast, launched the NTD Business show, and produced documentary reports on pointed issues. 

The highlight of Paul’s time in the field was his coverage of the Hong Kong pro-democracy protests in 2019.

Paul Greaney

NTD News Today Full Broadcast (August 5)

NTD News Today Full Broadcast (August 4)

NTD News Today Full Broadcast (August 3)

NTD News Today Full Broadcast (July 31)

NTD News Today Full Broadcast (July 30)

NTD News Today Full Broadcast (July 29)

NTD News Today Full Broadcast (July 28)

NTD News Today Full Broadcast (July 27)

NTD Movies

NTD+ Movies

The Unrestricted War

Cyber Defense Agency Warns Hackers Are Increasingly Targeting Water Systems

Juliet Song is an international correspondent exclusively covering China news for NTD. She primarily contributes to NTD's "China in Focus," covering U.S.-China relations, the Chinese regime's human rights abuses, and domestic unrest inside China.

Juliet Song

Shows

Fast, compelling, first-hand news from China. China in Focus airs Monday–Friday at 9:30 p.m. ET.

China in Focus

2.8 Million People in China Evacuated Amid Typhoon Bavi

Breaking news and in-depth analysis from the United States and beyond. We bring you the latest updates, exclusive insights, and sharp discussions on the most pressing issues. NTD Newsroom airs Monday–Friday from 2 p.m. to 6 p.m. ET.

US Announces Visa Restrictions Targeting Cybercriminals

Joseph Lord is a congressional reporter for The Epoch Times.


Joseph Lord

Congress

House Passes Legislation to Make Daylight Saving Time Permanent

Florida Ticket Wins $800 Million Mega Millions Jackpot

Troy Myers is a regional reporter based in St. Augustine, Florida. His background includes breaking, criminal justice, and investigative writing for local news, producing on a national morning newscast in Washington, D.C., and working with an award-winning, weekly investigative news program. In his free time, he enjoys spending time with his dog at the beach.

Troy Myers

Jason Perry is an Army veteran and NTD's national security correspondent. Jason primarily covers border security, national defense, foreign wars, and veterans' issues.

Jason Perry

Courts

Appeals Court Upholds Block on Trump Order to Tighten Mail-In Voting, Citizenship Verification

Rudy Blalock is a Southern California-based daily news reporter for NTD. Originally from Michigan, he moved to California in 2017 and the sunshine and ocean have kept him here since. In his free time, he may be found underwater scuba diving, on top of a mountain hiking or snowboarding, or at home meditating—which helps fuel his active lifestyle.

Rudy Blalock

RFK Jr. Declares Public Health Emergency for Wildfire-Ravaged Washington State

The Associated Press is an American not-for-profit news agency headquartered in New York City. 

The Associated Press

Sen. Lindsey Graham Likely Died After Aorta Tear, Medical Examiner Says

Bringing you the latest videos, livestreams, and premieres.


NTD Videos

Label

Live

NTD+ Live

Trump Makes an Announcement on Freedom Hauler in the White House

NEW YORK—Retailers used giveaways and big discounts to reward U.S. shoppers who ventured out for Black Friday even as earlier offers, the prospect of better bargains in the days ahead and the ease of e-commerce drained much of the excitement from the holiday shopping season's much-hyped kickoff.

Frequent deals throughout the month and more awaiting on Cyber Monday gave consumers less of a reason to squabble over store shelves while trying to get their hands on TVs or toys. But shopping malls and merchants big and small used the day after Thanksgiving to entice customers into physical stores at a time when many prefer to browse and buy online.

Some Target shoppers lined up as early as 11:30 p.m. on Thanksgiving Day to get their hands on an exclusive book devoted to Taylor Swift’s Eras Tour and a bonus edition of her “The Tortured Poets Department: The Anthology” album. Although both will be available purchase online starting Saturday, many locations sold out their supply of the products, the discount retailer said.

At a Target in Southfield, Michigan, a few miles north of Detroit, Marge Evans, 32, used her cellphone to take and send photos of shirts, sweaters and other apparel with Black Friday markdowns. Her shopping cart was full, but she was shopping for an upcoming cruise with her fiance, not Christmas.

“I’ll see what things are looking like the first week in January,” the 32-year-old massage therapist said. “Really, after the holidays are over is when the real deals come through. They get rid of everything.”

Industry analysts observed Black Friday shoppers displaying the same choosy, deal-driven behavior many U.S. consumers exhibited all year while adjusting prices after the period of inflation that started toward the end of the coronavirus pandemic.

At many stores, the huge crowds of Black Fridays past never returned after the pandemic. A Walmart in Germantown, Maryland, had only half of the parking spots filled on Friday morning. Some shoppers were returning items or buying groceries.

Bharatharaj Moruejsan, a 35-year-old software engineer, decided to check out Walmart's offers because he was jet-lagged after returning from a month-long family vacation to India. He scored an iPad for his 1-year-old daughter for $250, 32 percent off its original $370 price tag.

“That’s a good deal,” Moruejsan said.

After visiting stores and shopping centers on Long Island, Marshal Cohen, chief retail adviser at market research firm Circana, said that apart from people lining up for Target's Taylor Swift merchandise, the number of shoppers appeared typical.

“The spreading out of the holidays has created the lack of need and lack of urgency,” said Cohen, who had a 20-person team monitoring crowds nationwide. “This is going to be a long, slow tedious process” of getting shoppers to buy, he said.

Michael Brown, a partner at management consulting firm Kearney, saw no lines at the Westfield Garden State Plaza in Paramus, New Jersey, 10 minutes before the 7 a.m. opening.

“It’s not the old Black Friday that we used to know,” he said.

Retailers that offered at least 40 percent off drove shoppers’ attention, according to Brown. For example, Forever 21 had 50 percent to 70 percent discounts and had lines to the stores, while H&M, which offered 30 percent discounts, was relatively quiet.

Enough consumers still enjoy holiday shopping in person that Black Friday nonetheless was expected to retain its crown remains the biggest day of the year for retail foot traffic in the United States, according to retail technology company Sensormatic Solutions.

At Macy’s Herald Square in Manhattan, the setting for the 1947 Christmas movie “Miracle on 34th Street,” a steady stream of shoppers early Friday found some shoes and handbags priced half-off, special occasion dresses marked down by 30 percent, and 60 percent off the store's luxury bedding brand.

Keressa Clark, 50, and her daughter Morghan, 27, who were visiting New York from Wilmington, North Carolina, arrived at 6:15 a.m.

“I am actually shocked to see so many Black Friday deals because so many things are online,” Morghan Clark said.

Online sales figures from Thanksgiving Day gave retailers a reason to remain hopeful for a lucrative end to the year.

Vivek Pandya, the lead analyst at Adobe Digital Insights, said consumers spent a record $6.1 billion online Thursday, 8.8 percent more than on Thanksgiving last year. Bigger-than-expected discounts helped spur spending on electronics, apparel and other categories, Pandya said.

Across the board, Black Friday weekend discounts should peak at 30 percent on Cyber Monday and then retreat to around 15 percent, according to Adobe’s research.

Analysts forecast a solid holiday shopping season overall in the United States, though perhaps not as robust as last year. Retailers were even more under the gun to get shoppers in to buy early and in bulk since there are five fewer days between Thanksgiving and Christmas this year.

Shoppers at Lakeside Shopping Center in Metairie, Louisiana, were treated to a glass of champagne and a $50 gift receipt.

“This is a nice touch. I was just talking to my best friend and rehashing over Thanksgiving so this was a nice little treat after that conversation. Everyone needs a little drink,” said Faren Kennedy, a Houston resident who was in town visiting family and wanted to stop at the mall for the nostalgia of Black Friday shopping.

At Mall of America in Bloomington, Minnesota, some 13,000 people showed up the first hour of its 7 a.m. opening, roughly 1,000 more than a year ago, according to Jill Renslow, the mall’s chief business development and marketing officer.

The mall was on target to exceed the 200,000 Black Friday customer visits it received in 2023, Renslow said. Stores with deep discounts and promotions were the most packed, she said, citing Lego’s giveaway of a free retro record player with a $250 purchase.

Stephen Lebovitz, CEO of CBL Properties, which operates 85 shopping properties, and Bill Taubman, president and chief operating officer of upscale mall landlord Taubman Realty Group, also said customer visits were up.

Black Friday no longer is an American-only sales event. Retailers in Australia, Canada, France, Germany and the UK also appealed to holiday shoppers looking to save money.

In India, about 200 Amazon warehouse workers and delivery drivers, rallied Friday in New Delhi, some wearing masks of Amazon chief Jeff Bezos, to demand better wages and working conditions. Similar protests were planned in other countries.

Latest

black friday

Videos

Business News

01_Lead Story

04_Top Stories

Latest Clips

Management

Don Ma is an anchor and senior business correspondent based at the network's global headquarters in New York City. Don is the anchor and producer of NTD's "Business Matters," which airs weekdays at 4:30 pm ET.

Don Ma

Latest and breaking news, documentaries, movies, and lifestyle content on NTD+.
 
Empower your knowledge and elevate your spirit with NTD+, your go-to destination for truthful news, insightful documentaries, and captivating lifestyle content that enriches your life.

Retailers Coax Black Friday Shoppers Into Stores With Big Discounts and Giveaways

Cary Dunst is the news anchor for NTD Evening News. He is also the co-host of NTD Good Morning.


Cary Dunst

News with integrity, from the United States and around the world. Focused reports and analyses that shed light on major issues the world deserves to know. NTD Evening News airs daily at 6 p.m. ET.

NTD Evening News

NTD Evening News Full Broadcast (August 7)

We present news that is truthful and based on facts, outside of the political fog. Instead of focusing on the negative things happening around us, our mission is to give our viewers a good morning with empathetic and uplifting stories. Our aim is to provide an antidote to negativity by shining a light on the best side of people. We speak to inspiring people who positively impact communities, pursue topics that represent our common human values, and will never miss an opportunity to bring you heartwarming stories.