‘A Century of Revolution’ Taxi Fabric interior designed by Kunel Guar.
Taxi Fabric is an interesting hybrid of interior design, advertising, and promotion of local culture, with a number of benefits to both to the cab driver and the artists.
“Taxis in India, particularly in Mumbai, are not only the most convenient form of transport but have also become an iconic piece of culture. Although much attention is given to each taxi by its driver – to make it stand out from his competitors – very little thought is given to the fabric used on the seats,” said the Taxi Fabric’s website.
“The designs that cover the taxi seats are often functional and unforgettable with outstanding design talent Mumbai has to offer.”
Drivers report that after upholstering their vehicles, passengers often tip more and use in the cabs more. Design artists, in turn have their work seen by a large number of people and new audiences. They can be easily identified by a prominent label on the back of the seat.
This according to the project’s website is helping Indians recognise design, something that’s lacking in the country.
“Older generations don’t understand it – design to them, just performs a function. Many people don’t know that design can create a real impact. With such little space for young people to show off their skills, it’s hard to change old perceptions,” said the website.
There are dozens of interior designs currently installed in taxis and rickshaws across Mumbai. You can explore more of them on their Tumblr. (via The Creator’s Project)
