Advertisement is everywhere and even today it doesn't stop where the internet ends. Every single one of us is a potential customer, and therefore, the targets of ad campaigns. But precisely because people are different, there's a vide variety of advertisements.
Some might be more receptive to strong imagery, while others prefer controversial adverts. Nevertheless, funny ads often manage to attract the majority of people worldwide.
Everyone has a sense of humor and it's one of the best feeling ways we connect with each other. That's why when an advertisement makes us giggle, it also makes it meaningful and memorable. This is achieved by playing with double meanings, using irony, exaggerating, providing totally different perspectives or mocking someone or something. However it is done, the message may make a lasting impression on our minds.