CNN Loses One-Third of Its Primetime Viewers

By Victor Westerkamp

The media meltdown that has set in after Robert Mueller’s “no collusion” conclusion reached new lows last week, and CNN’s ratings compared to the same week last year are simply disastrous.

Last week saw Fox ranked as the overall most-watched cable network for the 22nd week straight, according to Nielsen’s live-plus-same-day data, averaging 1.3 million viewers from 6 a.m to 6 p.m. and scored 213,000 in the demographic group 25 to 54, TVNewser reported.

Fox was also victorious when it came to the biggest prime time audience for the third week in a row, with 2.3 million during the day.

All major networks—Fox included—lost in comparison to last year, but the current free-fall of CNN is stunning.

Compared to the same week in 2018, in total prime time viewers, Fox News and MSNBC went down 4 percent, but CNN’s primetime ratings dropped 33 percent in all categories.

Even worse, CNN scored a staggering 55 percent loss in the 25-54 demographic group, compared to MSNBC down 32 percent, and Fox News down 25 percent, as compared to the same week last year.

The 25-54 age demographic is crucial toward setting advertising rates.

In total day viewers, Fox was down 7 percent, MSNBC was down 5 percent, and CNN was down 21 percent, compared to the same week last year.

CNN managed to maintain its position as the sixth-ranked cable network in total day viewers this past week, with an average of 531,000 viewers. However, it scored its lowest-rated week so far this year, ending in the 15th position in the 25-54 demo.

Home and Garden TV came in third for primetime viewers during the week of June 3-9, behind Fox News in first and MSNBC in second, according to Nielsen Media Research.

USA Network, TNT, and the History Channel claimed rankings four through six, and they were the only ones that could attract more than one million viewers.

Lastly—according to Nielsen live-plus-same-day data, TV Newser gave the following list of the 10 most-watched basic cable networks for the week in total day and prime time:

PRIME TIME

  1. Fox News Channel (2,340,000)
  2. MSNBC (1,580,000)
  3. HGTV (1,289,000)
  4. USA (1,041,000)
  5. TNT (1,028,000)
  6. History (1,017,000)
  7. Hallmark Channel (965,000)
  8. A&E (955,000)
  9. TBS (915,000)
  10. TLC (912,000)

TOTAL DAY:

  1. Fox News (1,302,000)
  2. MSNBC (869,000)
  3. Nickelodeon (741,000)
  4. HGTV (696,000)
  5. Investigation Discovery (652,000)
  6. CNN (531,000)
  7. History (528,000)
  8. TNT (526,000)
  9. USA (523,000)
  10. Hallmark Channel (508,000)

President Donald Trump has on several occasions vented his discord about the Cable News Network and took to Twitter after the latest downfall of what he calls the fake-news network.

“CNN is the primary source of news available from the U.S. After watching it for a short while, I turned it off,” Donald Trump wrote on Twitter from London.

The president questioned the pay-TV company’s reporting ethics.

“All negative & so much Fake News, very bad for U.S. Big ratings drop,” he wrote, adding in a subsequent tweet, “It is so unfair with such bad, Fake News.”

Trump suggested disenchanted CNN viewers could stop using AT&T to force the TV company’s owner to intervene.

“I believe that if people stopped using or subscribing to AT&T, they would be forced to make big changes at CNN, which is dying in the ratings anyway,” Trump wrote. “Why wouldn’t they act? When the world watches CNN, it gets a false picture of USA. Sad!”