Over 650,000 people, many of them families, come to the event.
The star attraction is Imminence, a 5-year-old cow picked to be this year's mascot, which earned her a celebrity's welcome with dozens of television cameras and a visit by French President Emmanuel Macron.

"Imminence's from hardy breed mixed race, which means it produces both milk and meat. It is a very gentle, very curious cow. She's kind to humans. It takes a real passion to be a breeder, that's what I always say. It takes a real passion to be a breeder, that's what I always say. I'm so proud that I could transmit this passion to my kids. They show a lot of motivation for it," said Imminence's breeder Gilles Druet.

The show also features food workshops, rural traditional music, and dances and proposes new experiences to the public. Ecology-friendly practices are also encouraged like new alternatives to chemical pesticides.
"I believe there is a return to tradition in farming practices today. There is a knowledge in the rural heritage, which has been passed down to farmers and they are willing to give it a chance. We wish for farmers and customers to eat healthily and inexpensively, and this is a point of pride for us," Terrena marketing manager Gaëlle Delevallet.

This year's event takes place in the middle of the Great Debate—a nationwide series of discussions organized by Macron in response to the Yellow Vest protest movement.