Japan’s Top-Ranking Skincare to Buy! Effective and Affordable

Move over K-beauty, Japanese skincare coming through! Fel recently made a quick trip to Tokyo to pick up some of the best Japanese products from Cosme & Don Quijote. Japan has long been known to have innovative and unique skincare formulas, beauty technology and … confusing packaging? So we decided to decode some of the most popular and viral products for you–since so many of you guys also seem to be visiting Japan! This is obviously not a definitive list, because there was so much that it was honestly overwhelming, even after going to the stores multiple times.