Longtime California Plus-Size Brand Torrid Closes 151 Stores

The closures were part of what Torrid called its "Retail Store Optimization Project," targeting locations the company described as structurally unproductive.
Published: 3/24/2026, 11:07:22 PM EDT
Longtime California Plus-Size Brand Torrid Closes 151 Stores
The Torrid flagship store in Chicago on April 8, 2015. (Boczarski/Getty Images for Torrid)
Torrid, the California-based plus-size clothing brand that built a loyal following among curvy women across North America, closed 151 brick-and-mortar locations last year, the company announced Thursday.

The City of Industry-based company, which trades on the New York Stock Exchange under the ticker CURV, ended the 2025 fiscal year with 483 stores remaining, down from a significantly larger footprint just 12 months earlier. The closures were part of what Torrid called its "Retail Store Optimization Project," targeting locations the company described as "structurally unproductive."

According to a company news release, Chief Executive Officer Lisa Harper said the closures were part of a deliberate repositioning rather than a retreat.

"2025 was a transformational year," Harper said. "We delivered $1 billion in net sales, in line with our guidance, and $63.6 million in Adjusted EBITDA, exceeding the high end of our outlook, while making deliberate strategic decisions required to put this business on a stronger footing."

Full-year net sales fell 9.4 percent to $1,000.1 million compared to $1,103.7 million the year prior. Comparable sales dropped 7 percent, gross profit margin thinned from 37.5 percent to 34.8 percent, and the company swung from a net income of $16.3 million to a net loss of $7.0 million. Adjusted EBITDA dropped from $109.1 million to $63.6 million year-over-year.

The fourth quarter brought in similar numbers. Revenue fell 14.3 percent to $236.2 million, comparable sales declined 10 percent, and the company posted a net loss of $8.1 million. Seventy-seven of the 151 total store closures occurred in that final quarter alone.

Pivot Towards Business Durability

Still, Harper said the company used the year to build what she believes is a more durable business. Torrid launched five sub-brands that together generated roughly $70 million in sales, and restructured its product assortment around what the company called "core franchises and fabrications" its customers value most.

"We enter 2026 with a strong operational foundation—optimized channels, product and pricing," Harper said. "This positions us to accelerate customer file growth through renewed marketing efforts, helping us re-engage past shoppers, attract new customers and deepen loyalty across our existing base."

Torrid's closures follows a much larger national trend. Around 15,000 retail locations shuttered across the United States in 2025—nearly double the 7,325 that closed in 2024, according to data from Coresight Research.

Major chains have been hit hard. Macy's is closing 150 underproductive locations as part of a three-year turnaround strategy, while nearly 60 Saks Fifth Avenue stores are expected to close in early 2026. Women's boutique chain Francesca's—a mall staple for 25 years—filed for Chapter 11 bankruptcy protection in February 2026 and is shutting all 457 of its locations across 45 states. Children's apparel retailer Carter's is closing 100 locations this year, with its CEO pointing to higher tariffs as a factor in declining profitability.

Looking ahead, Torrid projected full-year fiscal 2026 net sales between $940 million and $960 million—a further decline from last year—with Adjusted EBITDA expected to range between $65 million and $75 million.