Pura Scents Recalls Over 850,000 Fragrance Diffusers Due to Magnet Ingestion Hazard

So far, Pura Scents has received three reports of magnets detaching from the product. No injuries have been reported at this time.

Kelly McBride Ni

Published: 7/25/2025, 2:22:49 AM EDT

Pura Scents Recalls Over 850,000 Fragrance Diffusers Due to Magnet Ingestion Hazard — Recalled Pura 4 Smart Home Fragrance Diffuser with detachable cover, serial number location. (Consumer Product Safety Commission)

Pura Scents Inc. is recalling more than 850,000 of its Pura 4 Smart Home Fragrance Diffusers after discovering that magnets in the device’s detachable cover can come loose, posing a serious ingestion hazard to children.

According to a recall notice issued Thursday by the U.S. Consumer Product Safety Commission (CPSC), approximately 851,400 units are affected in the United States, with an additional 1,100 sold in Canada. The diffusers, which retail for about $50, were sold at Target, Scheels, and other retailers nationwide between August 2023 and May 2025. They were also available online through Amazon and Pura’s website.

The hazard stems from a total of five magnets—three small and two larger ones—embedded in the diffuser’s removable front cover. If these high-powered magnets detach and are swallowed, they can attract each other or other metal objects inside the body, leading to life-threatening complications such as intestinal perforation, twisting, blockages, infections, blood poisoning, and even death, according to the recall.

So far, Pura Scents has received three reports of magnets detaching from the product. No injuries have been reported at this time.

Consumers are urged to immediately remove and dispose of the existing detachable cover and keep the diffuser out of reach of children and pets. Pura Scents is offering a free replacement cover as a remedy. In addition, Pura Scents is contacting all known purchasers directly.

Affected devices can be identified by serial numbers ranging from JX230000001 to JX230801425 and JX240000001 to JX240049959, which is found on the rear label above the metal prongs. Each diffuser measures approximately 4 inches by 4 inches.

Consumers seeking a replacement cover can contact Pura Scents toll-free at 855-394-5292 from 9 a.m. to 5 p.m. MT, Monday through Friday, or by email at [email protected]. Additional information is available at www.pura.com/pages/productrecall.

The diffusers were manufactured in China and imported by Pura Scents Inc., based in Pleasant Grove, Utah.

Fast Track Recall Program

Pura Scents is working with the Consumer Product Safety Commission (CPSC) under its Fast Track Recall Program, which is a voluntary process that allows businesses to swiftly remove potentially hazardous products from the market by submitting a complete corrective action plan within 20 working days.

The program requires companies to offer a remedy, notify consumers through multiple channels, and coordinate with the CPSC.

"At Pura, we believe Life is Better When It Smells Good™—and that includes feeling confident in the products you bring into your home. As part of our continued commitment to quality and safety, we are offering a free cover replacement for a limited number of Pura 4™ devices," the company stated on its website, providing detailed information on the product and recall.

The recall number is 25-408.