Spotify to Increase US Premium Subscription Price Beginning Next Month

The streaming giant cites long-term product investment and global growth for monthly cost increases for American users.
Published: 1/15/2026, 5:08:39 PM EST
Spotify to Increase US Premium Subscription Price Beginning Next Month
This illustration photo shows the Spotify logo on a smartphone in Washington, DC, on Jan. 31, 2022.(STEFANI REYNOLDS/AFP via Getty Images)

Spotify will raise the price of its Premium subscription for U.S. customers beginning next month, increasing the standard individual plan from $11.99 to $12.99 per month, the company announced in a blog post outlining upcoming changes to its subscription offerings.

According to Spotify, existing Premium users in the United States will receive an email notification ahead of their February billing date explaining how the price adjustment will affect their accounts.

The increase will also apply to subscribers in Estonia and Latvia, while new customers can view updated pricing directly on Spotify’s website.

“Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” the company said in its blog post. Spotify did not specify whether additional markets could see similar increases later this year.

The adjustment marks the latest in a series of price hikes by the audio streaming platform as it continues to expand beyond music into podcasts and audiobooks. In the United States, Spotify raised the price of its individual Premium plan from $9.99 to $10.99 in 2023, followed by another increase to $11.99 in 2024.

Similar price changes have been rolled out internationally in recent years, including in parts of Europe, Latin America, and Asia.

Spotify has framed the increases as part of a broader strategy to support long-term product development and creator payouts while maintaining profitability. Premium subscribers continue to receive ad-free listening, offline playback, and access to its full catalog of music, podcasts, and audiobooks, depending on regional availability.

The price increase follows Spotify’s release of its third-quarter 2025 earnings report, which showed continued growth in both users and revenue. The company reported 281 million paid subscribers globally, up 12 percent year over year, while monthly active users rose 11 percent to 713 million. Total revenue reached €4.3 billion, reflecting a 12 percent increase on a constant-currency basis.

Spotify also reported operating income of €582 million and a gross margin of 31.6 percent, an improvement from the same period last year. Founder and CEO Daniel Ek said the company’s financial performance reflects strong user engagement and expanding product offerings.

“The business is healthy,” Ek said in the earnings release. “We have the tools we need—pricing, product innovation, operational leverage, and eventually the ads turnaround—to deliver both revenue growth and profit expansion.”

As competition intensifies across the streaming industry, Spotify joins other major platforms, like Netflix, that have raised subscription prices amid higher content costs and shifting consumer habits.