US Consumer Sentiment Blows Past Expectations in July

Americans are feeling better about the economy despite pocketbook issues weighing on households across the country, according to the University of Michigan’s widely watched survey.

The consensus forecast was 54.

The indexes for current economic conditions and consumer expectations also jumped 15 percent and 9 percent, respectively, from the previous month.

"We remain reassured that the strong foundations offered by solid household balance sheets are enough to offset the persistent weakness in sentiment and help keep the overall U.S. economy resilient to emerging negative shocks," Christian Floro, market strategist at Principal Asset Management, said in a note emailed to The Epoch Times.

But sentiment remains down more than 10 percent from a year ago, and a chorus of economists had anticipated downward revisions due to the resumption of U.S.–Iran hostilities and higher gasoline prices.

Washington and Tehran are ostensibly at a stalemate, with both sides carrying out attacks against each other.

This has sent global energy prices higher. A barrel of West Texas Intermediate—the U.S. benchmark for crude oil prices—rose 2 percent on July 31 to above $85 on the New York Mercantile Exchange.

Motorists are feeling pain at the pump. The national average for a gallon of gasoline is $4.10, according to the American Automobile Association.

Still, as five-year expected business conditions climbed to a 12-month high, researchers uncovered broad-based improvements across ages, education, income, and political affiliations.

"Consumers remain focused on pocketbook issues like purchasing power, while political or military developments remain more in the background," Joanne Hsu, director of consumer surveys at the University of Michigan, said in a news release.

Survey interviews were conducted between June 23 and July 27.

But while the University of Michigan reported a more upbeat mood, The Conference Board reported consumer confidence heading in the other direction in July.

The board’s consumer confidence index fell 1.4 points to 90.8, from an upwardly adjusted 92.2 in June. Softer assessments of current business and employment conditions contributed to the drop.

"The U.S. economic expansion found its footing in the second quarter as robust consumer and business spending drove a surge in domestic demand," Scott Anderson, chief U.S. economist at BMO Economics, said in a July 30 research note.

"At a 3.2% real consumer spending pace, the U.S. consumer did not disappoint, spending more on motor vehicles, furnishings and household equipment, and recreational goods."

The near-term inflation outlook slightly improved this month.

Consumers' one-year inflation expectations eased to 4.2 percent from 4.6 percent in June, according to Hsu. The five-year outlook was unchanged at 3.3 percent.

So far, 62 percent of consumers have begun their shopping for the upcoming school year, according to the National Retail Federation. This is down from last year's 67 percent but is higher than the 55 percent recorded in 2024.

Overall, the group projects this year's back-to-school tally will surge to a record high of almost $147 billion—$43.3 billion for K-12 and $103.5 billion for college.

"The headline total is being driven by broader participation and higher prices, not by a consumer who feels flush," Peter Ramer, senior analyst at consulting firm RSM, said in a July 31 research note. "Back-to-school is one of the last purchases families cut, staying resilient even amid headwinds."

What happens in the coming months could also foreshadow the 2026 holiday season, Ramer added.