Wendy's Takes Brave Stance in Midst of Abortion Debate

Fast food chain Wendy’s is promoting adoption in a political climate where many large corporate interests are taking pro-abortion stances.

NTD Newsroom

Published: 6/7/2019, 1:32:02 AM EDT

Wendy's Takes Brave Stance in Midst of Abortion Debate — Wendy's restaurant in Bowie, MD on May 9, 2017. (Jim Watson/AFP/Getty Images)

Fast food chain Wendy’s is promoting adoption in a political climate where many large corporate interests are taking pro-abortion stances.

Live Action reported that Wendy’s has long supported adoption and foster care placement.

On May 15 Wendy’s announced a collaborative program with Snapchat. Wendy’s guests can easily donate to the The Dave Thomas Foundation for Adoption through the app, by scanning a code pictured on Wendy’s drink cups.

Dave Thomas was the founder of Wendy’s. He is also an adoptee. During his life, he's championed the cause of adoption. He was even invited to the White House in 1990 to be the nation’s spokesperson for an adoption awareness campaign, according to the foundation’s website.

In 1992, he started The Dave Thomas Foundation for Adoption. He led efforts to make adoption more affordable and feasible for more people. He also extended his efforts into Canada, according to the website.

Wendy’s and The Dave Thomas Foundation’s efforts come in the midst of major companies giving money to support Planned Parenthood and their abortion efforts.

These companies include Adobe, ExxonMobil, Nike, Oracle, Patagonia, Starbucks, Jiffy Lube, Microsoft, Converse, and many more, according to 2ndVote. An even longer list of companies support Planned Parenthood through third-party entities that siphon funds to Planned Parenthood.

Netflix, in addition to donating tens of thousands of dollars to Planned Parenthood, has also threatened to end production of TV shows and movies in Georgia due to Georgia’s pro-life legal efforts. Disney followed with the same threat, Life News reported.

The Dave Thomas Foundation for Adoption helps children who are normally difficult to place with families to get adopted. The foundation’s core program, Wendy’s Wonderful Kids, takes a unique approach to helping children who would traditionally be hard to place find a family, according to an interview with company CEO Rita Soronen in Columbus Monthly.

Wendy’s was founded in 1969, according to Mashed. Dave Thomas previously worked at Kentucky Fried Chicken. The infamous depiction of Wendy on the company’s logo is one of Thomas’s children.

Wendy’s is known for numerous innovations in fast food, Mashed reported. Even before starting Wendy’s, Thomas was innovating. At Kentucky Fried Chicken he invented the chicken bucket. Wendy’s was the first restaurant to launch a value menu, now a staple of fast food menus everywhere.

The value menu was a strategic choice when other fast food chains were competing on price by lowering the cost of their signature products. Wendy’s responded by creating a special menu of low-price products instead of reducing the cost of their main products.

Other fast food restaurants have milkshakes and soft serve ice cream, while Wendy’s has something in between: the Frosty. The popular creamy dessert hybrid has been around since Wendy’s first opened.

Unlike some other major fast food establishments, Wendy’s doesn’t do breakfast. There are some limited breakfast options in certain locations, but overall the company places its focus elsewhere.

"We have tested breakfast many times over the years and we feel, as virtually the only large national chain that hasn't gotten into breakfast, it's very difficult to enter that space today and commit the kind of marketing resources that we feel would be necessary to really entrench ourselves successfully," Wendy’s CEO Emil Brolick told Bloomberg.