Children’s Toothbrush Packaging Recalled Over Accessible Battery Hazard

Between 2011 and 2021, button cell batteries that were swallowed or inserted caused 27 reported deaths and an estimated 54,300 emergency room-treated injuries.

Kelly McBride Ni

Published: 4/24/2026, 12:02:32 AM EDT

Children’s Toothbrush Packaging Recalled Over Accessible Battery Hazard — About 48,000 Autobrush Sonic Pro Kids toothbrush boxes have been recalled after packaging was found to contain an accessible coin cell battery, a potential ingestion hazard for children. (U.S. Consumer Product Safety Commission)

Autobrush is recalling about 48,000 Sonic Pro Kids toothbrush boxes after the U.S. Consumer Product Safety Commission (CPSC) found that a lithium coin battery inside the packaging can be easily accessed by children, creating an ingestion hazard and violating a federal safety standard.

The recall, issued on April 23, is for the Autobrush Sonic Pro Kids electric toothbrushes, sold online from March 2023 to December 2025, priced at about $85 to $90.

The toothbrushes feature child-themed models—Unity the Unicorn, Lenni the Lion, Harley the Hippo, and Danny the Dino—and are shipped with accessories such as a USB cable, a magnetic plug, and stickers, all inside a cardboard box.

The hazard is in the packaging itself, the CPSC said. A speaker embedded in a white plastic tray on the underside of the delivery box contains a lithium coin cell battery.

The CPSC said the box “violates the mandatory standard for consumer products containing button cell and coin batteries” because the battery can be accessed without proper safeguards and lacks required warning labels under Reese’s Law.

If swallowed, button cell or coin batteries can cause severe internal injuries, the CPSC warns. They can create chemical burns in the throat or esophagus in as little as two hours and may result in death.

The products were manufactured in China and imported by Lander Enterprises LLC, doing business as Autobrush and headquartered in Miami, Florida.

According to Autobrush, the recall is not for the toothbrush itself. “Your child's Autobrush Sonic Pro Kids toothbrush is safe to use. This recall applies only to the box it came in,” the company said.

“Every Autobrush product goes through rigorous safety and quality testing before it reaches your family. This situation involves a compliance requirement specific to the packaging, and we've addressed it directly,” Autobrush stated. “If you still have the packaging, please stop using and safely dispose of the box. You can continue safely using your toothbrush.”

Autobrush said it is offering a $5 store credit to every affected customer.

Reese’s Law

The recall is tied to Reese’s Law, a federal measure enacted in 2022 that requires stricter safety standards for products containing button cell and coin batteries.

The law required adoption of the ANSI/UL 4200A standard, which requires secure battery compartments and warning labels on products and packaging.

Before Reese’s Law, between 2011 and 2021, the CPSC reported 27 deaths and an estimated 54,300 emergency-room-treated injuries involving swallowed or inserted button cell batteries.

Consumers can contact Autobrush at 844-656-3217, email [email protected], or visit tryautobrush.com/pages/recall for more information.

The CPSC advises parents and caregivers to check all toys and household products for secure, screw-closed battery compartments and to remove items with damaged or loose battery covers.