Americans can be quirky when taking the long view regarding financial commitments.
But one consumer relationship Americans won’t change very often is with their bank, especially their bank checking accounts.
Is that extended loyalty a good idea? Financial experts aren’t too sure.
3 Reasons to Make the Banking Switch
Why change banks when you feel like you don’t really need to? Consumer financial specialists say there are plenty of good reasons to make a move to a new bank or credit union–most of them with a dollar sign attached.1. To Curb or Cut Fees
If you’re being charged monthly fees for your account, you probably need to move to another bank.“So many banks and credit unions offer low required balances, many as low as $5.00,” said Ashley Morgan, owner and attorney at Ashley Morgan Law, PC in Virginia, via email. “It’s about finding the right bank for your situation.”
If you need to use your debit card when traveling, find a bank that waives ATM fees and/or has an extensive in-network of ATMs.
2. If You Are Not Getting a Great Rate of Return on Savings Vehicles
If you are regularly parking cash in your bank’s money market, certificate of deposit, or regular checking accounts, and you are getting paltry return yields of 2 percent or so, know that you can do better at other banks, especially online banks.The Bankrate study noted online banks regularly offer high-yield savings accounts with returns of 4.5 percent or more. Digital banks can afford to pump up their savings yields as they don’t have to spend money on bank branches and extra staff.
“Online banks often offer higher savings rates—the top yields are close to 5 percent right now, whereas the largest brick-and-mortar banks tend to offer something like 0.01 or 0.02 percent,” Rossman noted.
3. If You Are Having Financial Troubles
When it comes to possibly having issues with lenders and creditors, using the same bank long-term can work against you financially.“If you’re facing potential collection activity from creditors, like with the IRS or defaulted credit cards, being at the same account for years means the creditor is more likely to know where you bank,” Morgan noted. “If you previously paid a creditor from XYZ Bank, the first place a creditor will try to garnish or levy is typically at XYZ Bank.”
If You Want to Stay at Your Bank
Like most customer service sectors, banking is unique in that the experience isn't just about the transaction; it’s all about the relationship you develop with your financial institution.“The longer you have an account with a financial institution, the more history you build with them,” said Hillary Seiler, CEO at Financial Footworks in Idaho, by email.
Seiler points out that banks always keep score and long-term customers can leverage that scoring model.
“If you manage your account well, that bank is more likely to offer you better rates, lower fees, and access to more financial products because they can see firsthand how you handle your money,” she said. “Your track record allows them to make faster decisions that can benefit your long-term financial picture.”
