Ed Sheeran Design Heinz Ketchup Bottle Sells for 1,500 Pounds

Reuters
By Reuters
August 16, 2019Entertainment
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Ed Sheeran Design Heinz Ketchup Bottle Sells for 1,500 Pounds
Ed Sheeran poses with bottles of Heinz Tomato Ketchup based on his tattoos in London, Britain May 20, 2019, in this handout photo. (Heinz/Handout via Reuters)

LONDON—Three limited-edition bottles of Heinz Tomato Ketchup based on the tattoos of British songwriter Ed Sheeran, a dedicated fan of the condiment, sold at auction in London on Aug. 15, with one going under the hammer for 1,500 pounds ($1,816).

Only 150 of the “Ed Sheeran X Heinz Tomato Ketchup, the Tattoo Edition” bottles, featuring a copy of Sheeran’s own Heinz inking, will be available across the world.

The first three were sold for 1,050 pounds, 1,100 pounds and 1,500 pounds on Aug. 15.

A bottle of Heinz Tomato Ketchup based on Ed Sheeran's tattoos is seen next to its packaging in London
A bottle of Heinz Tomato Ketchup based on Ed Sheeran’s tattoos is seen next to its packaging in London, Britain May 20, 2019, in this handout photo. (Heinz/Handout via Reuters)

Nigel Dickie, Kraft Heinz director of corporate affairs, said 150 of the bottles were made to mark Heinz 150th birthday.

“What’s special about them is that they have his tattoos on the label,” he said. “They’re part of the label, so it’s his sleeve on our sleeve.”

He said he suspected not many people would open the bottles, but they had “perfectly enjoyable ketchup” inside.

Ed Sheeran poses with a bottle of Heinz Tomato Ketchup in London
Ed Sheeran poses with bottles of Heinz Tomato Ketchup based on his tattoos in London, Britain May 20, 2019, in this handout photo. (Heinz/Handout via Reuters)

Some 104 bottles will be the prizes in a free global draw, according to a statement linked on Sheeran’s Instagram account, and the remainder would go to Sheeran and Heinz superfans and museums.

All money raised from the bottles will be donated to East Anglia’s Children’s Hospices, a charity nominated by Sheeran, and Rise Against Hunger, which is supported by Heinz.

The 28-year-old star, who has sold more than 150 million records worldwide, is a long-time fan of the sauce and has the “Heinz Tomato Ketchup” label tattooed on his arm.

Earlier this year he teamed up with the brand to release “Tomato Edchup” and wrote and starred in a TV advert for the release.

By Marissa Davison

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