New Military Recruitment Ad Highlights Trump Admin's Vision

Published: 3/30/2025, 10:46:54 PM EDT
New Military Recruitment Ad Highlights Trump Admin's Vision
U.S. Marines with Weapons Training Battalion explains the usage of the Ground Control Station to Vice President JD Vance during a demonstration of the Marine Corps Attack Drone Team at Weapons Training Battalion on Marine Corps Base Quantico, Va., on March 26, 2025. (Cpl. Joshua Barker/U.S. Marine Corps)

The Trump administration has released a new Marine Corps recruitment ad, highlighting the administration's vision of a strong military based on excellence without diversity, equity, and inclusion quotas.

On March 27, Vice President JD Vance shared a 44-second video on social media platform X featuring his recent visit to Marine Corps Base Quantico in Virginia.

Speaking at the base on March 26, Vance celebrated the elimination of diversity quotas in the U.S. military under President Donald Trump, standards that were imposed under the previous administration.

"No more quotas, no more ridiculous mumbo jumbo, no more diversity trainings," he said. "We believe the real strength and the real diversity in the United States Marine Corps is that you all come from every walk of life, come from every corner of America, and you have got the strength and the purpose to win the nation’s wars."

Vance served in the Marine Corps as a combat correspondent, including a deployment to Iraq in support of Operation Iraqi Freedom.

Under the Biden administration, the military focused on diversity, equity, and inclusion (DEI) efforts and set diversity quotas for general and leadership positions in the military. Then-Defense Secretary Mark Esper in July 2020 ordered an expansion of diversity initiatives and called for improved training and data collection on diversity. The Biden administration expanded the military’s diversity program even more by making changes to the Uniform Code of Military Justice later that year.

“I expect all leaders to take an aggressive approach to embed diversity and inclusion practices into the core of our military culture,” then-acting Defense Secretary Christopher Miller said at the time. “We must not accept—and must intentionally and proactively remove—any barriers to an inclusive and diverse force and equitable treatment of every service member.”

The Trump administration, by contrast, has maintained that DEI is distracting the military from its primary task of keeping Americans safe from foreign enemies.

The Armed Forces have been “afflicted with radical gender ideology,” Trump said in his Jan. 27 directive on prioritizing military excellence and readiness. Trump also moved to ban transgender people from enlisting or serving in the military, although a judge recently issued a temporary ban on the president's directive. Defense Secretary Pete Hegseth also issued a policy that disqualifies people with gender dysphoria from military service.

The Trump administration has shifted its military focus on physical and mental capacity requirements of military service like physical and mental health and unit cohesion.

"The United States military has a clear mission: to protect the American people and our homeland as the world’s most lethal and effective fighting force," Trump said.
The Associated Press contributed to this report.