New Orleans Saints owner Gayle Benson paid off hundreds of layaway orders at Walmart ahead of Christmas.
The orders totaled nearly $100,000.
Walmart spokeswoman Zena Williams hailed the move.
"They're coming in, and they're calling their friends and family," Williams said. "They're very excited. It's a good thing. It's a good thing for the community. It's a good thing for the store. I'm glad that we can participate and help bless so many people for the holidays."
Benson, 70, took over the Saints and New Orleans Pelicans after her husband Tom Benson died on March 15.
Paying for strangers' layaways at Walmart has become a tradition in the United States.
And in New York, a Secret Santa anonymously paid off dozens of shoppers’ layaway accounts. Shopper Vanessa Rodriguez said she found out when a woman in line started crying tears of joy.

Christmas Spending
Nine in 10 Americans and 95 percent of Christians celebrate Christmas, according to a Pew Research Survey.A critical part of Christmas is buying gifts for loved ones.
This year, consumers said they were planning on spending an average of $1,007.24 during the winter holiday season, with $215.04 of that planned for food, decorations, flowers, and greeting cards, according to the National Retail Foundation.
Experts said people should save up throughout the year if planning to spend big for the holidays, and plan ahead and make a budget.
“It’s tempting to splurge at this time of year, but it’s important to ensure that holiday spending doesn’t derail your finances,” said Jamie Ohl, president at Lincoln Financial Group, in a statement. “As with all financial matters, planning is a good way to stay on track, even when you’re tempted by sales and impulse buys.”
