Brazilian Influencer Marta Kelly Dies at 33

It remains unknown whether she proceeded with the procedure, and her cause of death has not been disclosed.
Published: 8/19/2026, 11:34:16 PM EDT
Brazilian Influencer Marta Kelly Dies at 33
An ambulance in a stock photo. (Shutterstock)

Brazilian influencer and mother of three Marta Kelly has died at age 33, just days after posting videos from a breast augmentation consultation, according to her husband, Marcus Vinicius, and TikTok content she had shared.

Vinicius broke the news in a recent Instagram post, writing, "Guys… we lost the battle," and describing an outpouring of grief for the woman he called "the love of my life." He said Kelly had fought her illness "until the very last moment" and "with all the strength she had," adding that those who knew her would recognize "a person with a pure heart, shy, simple, with her own unique way of loving and caring for those around her."

Vinicius and Kelly shared three sons, Théo, Ravi, and Filippo, whom he said their mother loved "in a way words will never be able to explain." He wrote that he now faces "the hardest mission of my life: moving forward and raising our three boys the way she would have wanted," pledging to make sure the children grow up understanding "exactly who their mother was, how much she loved them, and how present she will be in every part of their story."

The couple had been together for 15 years, a period Vinicius described as "a whole life built together," encompassing "good times, bad times, hardships, achievements, dreams, children, plans."

He called Kelly his one great love and said he did not yet know how things will be moving forward without her but vowed to honor her every day.

Kelly had built a combined following of more than 500,000 across TikTok and Instagram, sharing fashion inspiration and content centered on family life, though her Instagram account has since been deactivated.

Her most recent TikTok activity appeared on Aug. 6, when she posted a series of clips from what was described as a breast augmentation consultation, captioned "Coming soon... 👀." It remains unknown whether she proceeded with the procedure, and her cause of death has not been disclosed.

Kelly's death follows a string of recent losses among Latin American social media personalities. In July, Brazilian creator Ulissias Marcelli Couto Flores Cardial, 30, was found shot to death alongside her boyfriend on a rural road near Porto Seguro, Bahia state, days after being named a host for the Rock Gaya Festival.
That same month, Brazilian influencer Thaís Moura, 31, died in a motorcycle crash in Volta Redonda, the same day she shared a cryptic final post online. Just hours before the fatal crash on July 11, she posted what appears to be her last upload: a photograph of herself holding a phone displaying the Spanish phrase, “Today someone will cry.”
In June, Brazilian creator Anna Clara de Souza Rocha, 27, was killed in a single-vehicle rollover crash.