The fried chicken sandwich wars are going global, cookie subscriptions are the new Netflix, and, for or better or worse, you can soon get a free doughnut every day for the rest of the year.
Those are just some of the tantalizing and tasty offers that made headlines this week in the fast food world. Companies in that crowded space operate on razor-thin profit margins, so they are constantly trying to gain an edge over their competitors, often with perks like free food or other giveaways.
Here’s some of the food news you might have missed this week:
Popeyes plots UK entrance
Americans have lost their minds over the Popeyes’ fried chicken sandwich for the past two years. Soon, our friends in the United Kingdom can experience the clucking craze.
The chain unveiled plans to open its first UK restaurant later this year, following successful launches in Spain and Switzerland, as it accelerates its expansion outside of the United States. It declined to comment on the exact timing or location of its UK debut but said it’s targeting 350 restaurants in the country over the next decade.
Chipotle expands in Canada
Chipotle announced this week that it’s opening its first Canadian restaurant in nearly three years. The location, in British Columbia, is part of a broader northern expansion with plans to open eight new outposts over the next year.
Currently, Chipotle has 23 restaurants in Canada, primarily in areas around Toronto and Vancouver. The company said it believes there’s a “massive growth opportunity” in the country.
Free donuts at Krispy Kreme
Krispy Kreme regularly comes up with ways to give away free doughnuts. This week, it sweetened the offer to those who get vaccinated against COVID-19.
Now through the end of the year, if you take your vaccination card to any Krispy Kreme U.S. location, you can get a free glazed doughnut every day, the company said.
The card must show one or two shots of any of the COVID-19 vaccines to qualify, and it must be redeemed at a store. You don’t need to buy anything to get your daily free doughnut.
Unlimited cookies at Insomnia
Paying $9.99 a month for a streaming service is so last year. You can use that money instead for a membership at Insomnia Cookies with its new “CookieMagic” program.
Members get one free in-store cookie every day as well as other perks including free local delivery, 20 percent off nationwide shipping orders, and “sneak peek tastes of new cookies and menu items,” the company said.
The average price of an Insomnia cookie is $2.50, so the program pays for itself quickly. The trendy chain has about 200 U.S. locations.
Taco Bell will soon look very different
Taco Bell announced this week that it is expanding its “Go Mobile” restaurant remodel nationwide, with its dual drive-thrus and smaller dining rooms, and plans to add at least 30 locations by the end of 2021. The chain debuted the design last year in response to the pandemic, which changed fast food customers’ habits—perhaps permanently.
The restaurants also have curbside service for contactless pickups and “bellhops”—masked employees stationed outside taking customers’ orders on digital tablets. Up to 1,000 bellhops will be hired by the summer, Taco Bell said.
The-CNN-Wire
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