Starbucks announced Monday that it will cut some of its less popular beverages from its menu in March, while also revealing planned changes to its corporate structure the same day.
The company cited a focus on streamlining operations and improving efficiency as the primary reasons for the menu changes, which will begin March 4.
Among the drinks slated for removal are the Espresso Frappuccino, Caffè Vanilla Frappuccino, Java Chip Frappuccino, and White Chocolate Mocha Frappuccino. Other casualties include the Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, and the Double Chocolaty Chip Crème Frappuccino.
Non-Frappuccino items on the chopping block include the White Hot Chocolate, Royal English Breakfast Latte, and Iced Matcha Lemonade, according to information shared with The Associated Press.
The company said that this move is part of a larger strategy to "simplify our menu to focus on fewer, more popular items, executed with excellence."
The coffee chain expects such changes to reduce wait times and improve consistency in drink preparation.
"By simplifying our menu, we're helping to create a more intentional, thoughtful experience for our customers—one where every drink is handcrafted with precision and care," the company said.
Meanwhile, amid the cuts, there have been some additions.
Starbucks recently introduced the Cortado, which is described as "a bold yet balanced espresso beverage" and has reportedly exceeded performance expectations.
Looking ahead, Starbucks plans to bring back its popular Lavender beverages and introduce new items such as an Iced Cherry Chai and, in the food section—a Jalapeño Chicken Pocket.
Restructuring: 'More Nimble Teams'
Also announced Monday, Starbucks CEO Brian Niccol revealed that the company would eliminate 1,100 current support partner roles and several hundred additional open and unfilled positions. He said such restructuring does not affect retail or impact in-store teams."We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams," Niccol stated. "Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration."
Niccol said the layoffs, which will be communicated to affected employees by midday on Tuesday, are part of a broader plan to prepare the company for future success.
"We understand the real effect this has on partners' lives and their families. We believe it’s a necessary change to position Starbucks for future success—and to ensure we deliver for our green apron partners and the customers they serve,” the CEO stated.
As part of the restructuring, Starbucks is also implementing new leadership expectations for its North American teams. According to the announcement, vice presidents and above will be required to be present in the Seattle (U.S.) and Toronto (Canada) offices at least three days a week.