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Recently, the Epoch Buy team went to the Natural Products Expo West in Anaheim, California. It’s the biggest event of its kind out west! You definitely need at least 3 full days to see everything there—that’s how massive it is.
Mostly, it’s specialty health food and supplements, with a few personal care and cleaning product vendors, plus some suppliers sprinkled throughout. Most people there are distributors, influencers, or exhibitors.
There are many large, established brands, but also tons of small and emerging brands to discover. Even though I think society is becoming more health-conscious in general, here are the food trends I noticed:
- Beef tallow
- Gut health focus
- Less fake meats than expected
- Protein! Protein! Protein!
- Mushrooms
- Drink your collagen
Regardless, as we ate and drank our way through the seemingly endless rabbit hole of samples, we noticed some great things our readers might like. So, after hitting over 10,000 steps a day at the expo, here’s what I found, along with favorites from the Epoch Buy team.
Davids Hydroxi Whitening + Enamel Health Toothpaste
Davids Hydroxi Whitening + Enamel Health Toothpaste
We love this toothpaste for its clean, plant‑derived formula that uses nano hydroxyapatite to support enamel health and help with surface whitening. It’s fluoride‑free, SLS‑free, and has a natural peppermint flavor that freshens breath without harsh chemicals.$10 on Amazon
(Price at Time of Publishing)
Boka Toothpaste for Sensitive Teeth
Boka Toothpaste for Sensitive Teeth
This one is great if sensitivity is your thing. It blends nano hydroxyapatite with 5 % potassium nitrate to help ease pain from cold, heat, or sweets while supporting enamel care. The mint cream flavor feels refreshing but not overpowering.$14 on Amazon
(Price at Time of Publishing)
GuruNanda 6-in-1 Pre-Pasted Disposable Toothbrush
GuruNanda 6-in-1 Pre-Pasted Disposable Toothbrush
I tried this and love it—I’ll definitely be buying more. The soft bristles feel great, and the toothpaste is evenly pre-applied along the brush head (not just a small blob at the base like others). The built-in floss, toothpick, and tongue cleaner make it perfect for travel. I did wish there was a bit more toothpaste, but that’s easy to add.$15 on Amazon
(Price at Time of Publishing)
Viking Revolution 4 Pack Mens Solid Colognes
Viking Revolution 4 Pack Mens Solid Colognes
I tried these solid colognes and love them. They smell natural and high-quality without being overpowering, apply easily, and are perfect for travel. The compact design makes them convenient to carry around, so you can freshen up anytime.$10 on Amazon $16
(Price at Time of Publishing)
ESW Beauty Guava Mango Smoothie Lip Treatment
ESW Beauty Guava Mango Smoothie Lip Treatment
This lip treatment hydrates, smooths, and adds a pink tint all in one swipe. Infused with shea butter, hyaluronic acid, guava, and mango extracts, it keeps lips moisturized and protected while giving a subtle, natural color. You can layer it for more tint or pair with a favorite lip liner, making it both nourishing and versatile for daily use.
$10 on Amazon $12 $12 on ESW Beauty
(Price at Time of Publishing)
Koala Eco Dish Soap
Koala Eco Dish Soap
Koala Eco really impressed us. I tried a few samples at home—it gets rid of odors and loosens stains easily. Their dish soap uses plant-based cleansers with mandarin and Australian lemon myrtle oils, cutting through grease and leaves a fresh citrus scent. Gentle, effective, and a little goes a long way.$15 on Amazon
(Price at Time of Publishing)
Puracy Dishwasher Detergent Pods
Puracy Dishwasher Detergent Pods
These plant and mineral based dishwasher pods use a third‑generation, enzyme‑powered formula to break down food and grime without harsh chemicals. They work on everything from pots and pans to glass and are biodegradable and free of sulfates, bleach, and dyes.$20 on Amazon $21
(Price at Time of Publishing)
Puracy Stain Remover
Puracy Stain Remover
This plant‑based stain spray uses six active enzymes to tackle a huge range of stains and odors on washable fabrics—from sweat and grass to ink and rust—without harsh chemicals. It’s vegan, hypoallergenic, and works on bedding, clothes, delicates, and more.$14 on Amazon
(Price at Time of Publishing)
Mrs. Meyer’s Clean Day Hand Soap
Mrs. Meyer’s Clean Day Hand Soap
A familiar brand we spotted at Expo West, but still worth highlighting. The refill size makes it easy to keep your sink stocked while cutting down on extra plastic bottles. The lavender scent is calm and clean, and the gentle formula is a nice everyday option for frequent hand washing.$8.59 on Mrs. Meyer’s $9 on Amazon $10
(Price at Time of Publishing)
Dr. Bronner’s Pure-Castile Magic Liquid Soap
Dr. Bronner’s Pure-Castile Magic Liquid Soap
We spotted this classic at Expo West and were reminded how useful it is to keep around. It’s a concentrated Castile soap that can be diluted for all kinds of uses. We even tried it on blood and grease stains and it worked surprisingly well. Just be sure to dilute it.$10 on Amazon
(Price at Time of Publishing)
Happy Curves Fragrance-Free Comfort Powder
Happy Curves Fragrance-Free Comfort Powder
I recently tried this talc-free anti-chafe powder, and it’s great for inner thighs, private areas, feet, or anywhere friction happens. It keeps skin dry and comfortable throughout the day, with a light Tahitian vanilla scent that’s fresh but not overpowering. The bottle makes it easy to control how much comes out, so it applies smoothly without making a mess—especially handy in warm weather or busy days.$14 on Amazon
(Price at Time of Publishing)
Viori Shampoo and Conditioner Bar Set
Viori Shampoo and Conditioner Bar Set
I tried Viori’s shampoo and conditioner bars, and loved how thoughtful the brand is. They recommend different shampoo bars based on how often you wash your hair, and since I wash every two days, they suggested the Rice Water Protein formula. Normally my hair feels dry after blow-drying and I need hair oil, but with this set my hair felt smooth, soft, and well-hydrated.$23.50 on Amazon $36 $36 on Viori
Subscribe to save 44% on Viori’s website.
(Price at Time of Publishing)
Evie’s Texas Pecans Variety Pack
Evie’s Texas Pecans Variety Pack
These pecans come from a Texas family farm. The roasted pecans are crisp, flavorful, and seriously delicious. The variety pack includes four different flavors, so it’s fun to try them all. It’s a great snack for when you want something simple but really satisfying.$27 on Amazon
(Price at Time of Publishing)
Pearson Ranch Jerky
Pearson Ranch Jerky
Pearson Ranch is a fifth generation family rancher owned company from New Mexico, offering a wide range of jerky including bison, elk, venison, boar, duck, and more. Their exotic steak box is definitely something I’m curious to try when it’s back in stock too.Buy on Pearson Ranch Jerky
Use code EPOCHBUY20 for 20% off.
(Price at Time of Publishing)
Two River Lion’s Mane Mushroom Broth
Two River Lion’s Mane Mushroom Broth
I’m not a huge mushroom fan but this broth was seriously good. Made with organic mushrooms from a farm in New Jersey, it has a really hearty, savory flavor. It would make an amazing base for a vegan ramen, but honestly I’d drink it on its own too.$34 on Amazon
(Price at Time of Publishing)
Dolca Slim Organic Cane Sugar
Dolca Slim Organic Cane Sugar
This one was interesting. It’s organic cane sugar blended with chicory root fiber, which means fewer calories and added fiber while still working as a 1 to 1 sugar replacement. I tried it and it honestly tasted the same as regular sugar, which makes it an easy swap for coffee, tea, or baking.$20 on Amazon
(Price at Time of Publishing)
Celtic Sea Salt
Celtic Sea Salt
This light grey sea salt is unbleached and traditionally hand harvested, which gives it its natural color and mineral content. Every batch is lab tested for purity and safety. It definitely made me wonder why we bleach salt in the first place. A simple ingredient, but a thoughtful one if you care about how your food is sourced.$8 on iHerb $8 on Walmart
(Price at Time of Publishing)
Maestro Kitchen Chili Crisp Crunch
Maestro Kitchen Chili Crisp Crunch
This one was a hit for me. The jalapeño version was really mild but full of flavor, and now I’m curious to try the Serrano. It’s a small batch, family owned product from Topanga, California. You can put this on almost anything. I’m already planning to try it on toast. The owner, Alfonso, was also incredibly warm and clearly very passionate about what he makes.$30 on Amazon
(Price at Time of Publishing)
Golden Aojiru Green Superfood Powder
Golden Aojiru Green Superfood Powder
This Japanese green drink powder is made with barley grass juice and more than 25 vegetables, plus prebiotics and enzymes. It tastes similar to matcha, just without the caffeine. Plus, it’s an easy way to get more greens in. I’ve been blending it with bananas, milk, and yogurt for a morning smoothie.$30 on Amazon
(Price at Time of Publishing)
MUD/WTR Mushroom Coffee Alternative Original Starter Kit
MUD/WTR Mushroom Coffee Alternative Original Starter Kit
If you’re curious about mushroom coffee alternatives, MUD/WTR is one of the better known options. The brand even has a café in Santa Monica where people can try it in person. It blends mushrooms into a coffee style drink meant to give steady energy without the usual caffeine jitters.$34 on MUD/WTR $60
Use code EXPOWEST26 for 20% off.
(Price at Time of Publishing)
Cure Hydration Plant-Based Electrolyte Drink Mix
Cure Hydration Plant-Based Electrolyte Drink Mix
Out of the sea of electrolyte drinks at the expo, this one stood out for being one of the cleanest. It’s plant based and made with coconut water. It also doesn’t taste artificial like some electrolyte mixes, which made it much more pleasant to drink.$24 on Amazon $24 on Cure
Subscribe to save 15% on Cure’s website.
(Price at Time of Publishing)
GreenPeople Magnesium Glycinate Gummies
GreenPeople Magnesium Glycinate Gummies
These raspberry gummies are designed for high absorption, combining magnesium glycinate with citrate, vitamin D, and B6. I liked that they’re sugar-free and pectin-based. They support sleep, calm, and muscle function, while also helping with bone and teeth health—a simple, tasty way to get your daily magnesium.$26 on Amazon $29
(Price at Time of Publishing)
Humann SuperBeets Heart Chews
Humann SuperBeets Heart Chews
These popular pomegranate berry flavored chews are made with beet root powder and grape seed extract to support nitric oxide and circulation. Many people like them because they offer support for heart health and energy, but some feel they’re a bit pricey.$40 on Amazon $40 on Humann
(Price at Time of Publishing)
TruSpan Daily Longevity Complex Creatine Powder
TruSpan Daily Longevity Complex Creatine Powder
Most people think of creatine for workouts, but TruSpan approaches it differently and talks about creatine in a different way. Their formula focuses on daily health and longevity, combining creatine with essential amino acids. The idea is not just living longer, but improving your “healthspan”.$45 on Amazon
(Price at Time of Publishing)
The Chlorella Company Fermented Chlorella Tablets
The Chlorella Company Fermented Chlorella Tablets
These fermented chlorella tablets were really easy to swallow. Chlorella is an algae packed with protein, chlorophyll, essential vitamins, and amino acids, and they support detox, digestion, and more. The fermentation process breaks down the tough cell walls to make it easier to absorb, therefore more effective than regular chlorella products.$20 on The Chlorella Company
(Price at Time of Publishing)
Mary Ruth’s Immunity Gummies
Mary Ruth’s Immunity Gummies
I tried MaryRuth’s immunity gummies at home after picking up samples at the expo, and they were a hit with both kids and adults. They taste almost like fruit juice, making them much easier to take consistently. For families looking for supplements, these are worth exploring.$23 on Amazon $30
(Price at Time of Publishing)
Sports Research Collagen Peptides
Sports Research Collagen Peptides
Sports Research Collagen Peptides are designed to support skin, hair, nails, and joint health. Each serving provides 11g of hydrolyzed Type I & III collagen, and the unflavored powder mixes easily into coffee, smoothies, or water. It’s an effortless way to add collagen to your daily routine outside of skincare.$33 on Amazon $33 on Sports Research
(Price at Time of Publishing)
Nature’s Way Alive! Women’s 50+ Multivitamin Gummy
Nature’s Way Alive! Women’s 50+ Multivitamin Gummy
These mixed berry-flavored gummies are designed for women 50 and over, supporting heart, brain, and bone health while also covering general wellness. They combine 16 vitamins and minerals with a superfood antioxidant blend. Plant-based, gluten-free, and easy to chew.$16 on Amazon $20
(Price at Time of Publishing)
Dr. Mercola Liposomal Vitamin C
Dr. Mercola Liposomal Vitamin C
This liposomal vitamin C supplement is designed for better absorption and immune support. Each serving provides 1,000 mg of vitamin C in a Non-GMO, gluten- and soy-free formula. It’s an easy daily option for antioxidant protection and keeping your immune system in check.$40 on Amazon
(Price at Time of Publishing)
O Positiv URO Vaginal Probiotics
O Positiv URO Vaginal Probiotics
This supplement supports vaginal health, pH balance, and healthy flora using a blend of Lactobacillus probiotics and prebiotics. It works from the inside out to support your body’s natural balance rather than just masking symptoms. Most people notice improvements within a week of daily use.$29 on Amazon
(Price at Time of Publishing)