Salesforce, the parent company of the messaging platform Slack, enlisted the help of popular YouTuber Jimmy "MrBeast" Donaldson to turn its Super Bowl commercial into a puzzle contest, offering $1 million to the first person who solves it.
"You'll just have to solve a series of puzzles, some playing in front of your eyes right now. But it won't be easy. The first one to Slack me the hidden code will become a millionaire. So enjoy the game, then go win a million dollars."
In the ad, Donaldson—who has more than 460 million subscribers on YouTube and is known for his high-budget challenge videos and cash giveaways—can be seen walking through a heavily secured vault guarded by red lasers and uniformed security personnel.
A disclaimer at the bottom of the ad notes that players must be at least 18 years old, legal residents of the United States, Canada, or Mexico, and register online to take part in the contest.
Shortly after the commercial aired, Salesforce took to X to share that some of the registration emails hadn't reached inboxes "due to the overwhelming response" to the puzzle game.
The company said its teams were actively working with major email providers to fix the issue.
Donaldson, 27, told "Good Morning America" on Monday that roughly 60 million people visited the puzzle contest's website as of Sunday night.
"Just watch the commercial—literally from your computer you could win $1 million by the end of today," he added, telling viewers to "look for some numbers in photos that [he] took at the Super Bowl" for hints.
The influencer said Monday morning on X that no one has been able to solve the puzzle yet.