“We’re making more and more things in the USA, more than we ever have,” Trump said.
The executive order directs Federal Trade Commission (FTC) Chairman Andrew Ferguson to prioritize enforcement actions against sellers and manufacturers who falsely claim their products are “Made in America” or make similar false origin claims in violation of existing law.
Trump also directed all agencies with country-of-origin labeling oversight to consult with the FTC chairman to consider new regulations and guidance to promote companies’ voluntarily labeling their products if they are made in the United States.
The order also requires agencies overseeing government acquisition contracts and schedules to review and verify American-origin claims for products sold to the federal government. They are encouraged to remove items that misrepresent their origin and refer violators to the Justice Department for False Claims Act enforcement.
“True American-made businesses—which invest onshore in jobs, communities, and production—deserve undiluted branding benefits and protection from unfair competition by fraudsters,” the White House stated.
In Trump’s first term, he signed several executive orders to encourage buying American and hiring American workers.
When he returned to office in 2025, Trump established his America First Trade Policy.
Trump has secured trillions in private and foreign investment to bring jobs and manufacturing back to the United States, the White House stated.
Manufacturing employment is on the rise in America, increasing in January by 5,000 from December to reach 12,590,000 employees, according to the association. The number is still below pre-pandemic levels, which averaged 12,613,000.